Varicent Lead to Revenue

Varicent Lead to Revenue (formerly FunnelCake, acquired October 2020) is a Revenue Operations Platform designed to help customers drive growth across sales, marketing, and customer success. From lead to revenue, Varicent Lead to Revenue aims to enhance the CRM ecosystem to improve information, and provide accurate data for analytics to improve pipeline health across sales and marketing, improved lead response time, continuity of account ownership, maximized opportunity engagement, and improved coaching moments.