UserTesting

I have used UserTesting on research projects I have been on in the past where I have used this tool to conduct surveys, market research, user interviews and overall insights on a specific brand or product from diverse audiences.

• Real time feedback
• Research insights
• Surveys

We use UserTesting to validate our assumptions on a product design. To make better decisions to improve the user experience and enhance our product usability, and to create more user-friendly designs. This process helps us reduce the risk of proposing the wrong product design and increase customer satisfaction by aligning the product more closely with what the user wants and expects.

• We can build tests and gather the insights from those tests to validate our products at a breakneck pace.
• By quickly validating our assumptions, we can adjust or refine our designs to ensure the final results are more user-focused.
• Recently, by testing and comparing two different flows for a form, we were able to create the right solution that gave us better leads compared to the former form. This results in better leads, better data about the user, and better support at the end for this user.

Microsoft 365, Figma, Microsoft Teams

UserTesting is empowering our organization to give users a voice. We are integrating their voice into our strategic priorities and it's helping us shape decisions that affect them. I conduct a variety of tests including persona development interviews, prototyping tests, IA (information architecture) tests like card sorting, or generative research where we just want to talk to users and understand their world.

• Decreased decision-making time/fatigue for design strategy.
• Increased our research throughput.
• Catching errors/misunderstanding early in the development cycle.

Im a user researcher at Conde Nast. It is our principle tool to connect with audiences across our brands. Primarily it is used for usability studies, interviews or mixed method testing. Both moderated and unmoderated. It does have a secondary use for surveys although this is less reliable given the wide scope of the pool of participants.

• It provides critical insights that increase our subscriptions, time spent and in a commerce frame, conversion
• It helps frame the need to pivot on products yet to launch to ensure the meet user expectations so reduces risk.
• It is integral to highlights areas of opportunity we can captialise on

Userlytics and Trymata

Hotjar, Dovetail, Typeform

We use UserTesting primarily for classic UX Research. A team of UX researchers and UX designers utilizes the software for prototype testing, generative research, interviews, validation, and other purposes. We use the unmoderated, moderated, and survey features. We work primarily with banking customers. For the most part, we are testing mobile and app financial experiences with our consumer banking group.

• It has allowed a more customer centric mindset.

User Interviews, Lyssna