The business problems the product addresses helps our business determine user experience hurdles which our customers are facing. We're able to combine those qualitative insights with quantitative analytics from Google and come up with an optimization plan for my website. Once these issues were fixed we witnessed a lift in customer engagement.
Pros
Easy to use dashboard
The admin area is very easy to understand and
Ability to test on ones own time
Cons
Technical issues with mobile version
Qualifications for testing
lack of features
Likelihood to Recommend
I use UserTesting platform to do website usability testing for our e-commerce site. This way I can know if customers are having issues with how the website is designed or if its content is not relevant to customers' expectations. Then we hire testers through UserTesting platform at an affordable cost. And, give a specific use case. For example, browse a product detail page and confirm if the user was able to navigate to it quickly. And, once the user landed on product detail page, did they find the content per their needs. This way we were able to improve conversion rate and revenue driven from my e-commerce site through UserTesting.
