UserGuiding helps companies to improve product adoption by designing interactive user onboarding flows. Non-technical people can create step by step product walkthroughs, without any coding. UserGuiding also provides analytics to track the performance of the tours, segmentation to create more personalized experiences, NPS for capturing feedback, and onboarding checklists for a wholesome onboarding experience. From Red Ventures to Young Capital, thousands of companies trust UserGuiding.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Analyst (11-50 employees employees)
Use Cases and Deployment Scope
We used it to target new members so we could give them customized 'walk-through' training. We were also going to use it to target new product announcements toward specific user types and track which new members completed training modules (or how far they got), as well as build out the modules to be branded to their specific company logo and colors.
Pros
Good price
Responsive CS and sales team
Had all of the features we were looking for
Cons
The initial setup process isn't as transparently intuitive as it was sold
It's a fairly large barrier to entry for one person to get the guides set up
We weren't instructed how to 'turn off' the URL hits until we had our parameters segmented so the first two months we hit our limits before anything was even launched on our end. That made testing hard.
Most Important Features
Targeting segments of our database
Building automated walk-throughs
Tracking completion rates of training modules
Return on Investment
We lost two months due to running out of 'hits' before we were able to target the right fields. This was partly our fault for not having enough time to dedicate to it, but it would have been helpful to have a 'pause' button or be told to look out for this scenario.
We canceled our account after 4 or 5 months because I, as the sole user on our team, didn't have nearly enough time to build out the guides the way we had envisioned. It wasn't quite as easy to understand as I'd hoped. It was doable, but a slow process and I got too busy with other pressing issues with my company.
It would have been a good ROI for the available features and price if I'd had a solid amount of time to really build it out and understand it better. The training options could have been a lot more user-friendly to help bridge that knowledge gap.
Alternatives Considered
WalkMe, Appcues, Whatfix, Pendo.io and Userlane
Other Software Used
Tableau Desktop, ActiveCampaign, Leadpages
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