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UpCity

Score1 out of 10

4 Reviews and Ratings

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What is UpCity?

UpCity is a search engine optimization software solution offered by UpCity.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features UpCity has to offer, as determined by TrustRadius' reviewers.
Based on 4 ratings of UpCity's features
View all features

Top Performing Features

  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.9

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

    Category average: 8.3

Areas for Improvement

  • Social SEO

    The tool tracks social mentions and backlinks and their impact on SEO.

    Category average: 7.2

  • Mobile SEO

    The tool helps optimize your website for searches done on mobile devices.

    Category average: 8.4

  • Global SEO

    The tool integrates with non-U.S.-based search engines and works in multiple languages.

    Category average: 8.3

Reviews

What users are saying about UpCity.
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UpCity - No ROI and DownSide - Don't Use

Verified User
C-Level Executive in Information Technology (1-10 employees employees)

Use Cases and Deployment Scope

UpCity sold itself on providing leads and traffic to our business. We have zero leads, I find out they have the wrong website on there, and have us listed in categories that aren't even relevant. No qualified leads, and tries to say no cancellation even though they have provided nothing of value.

Cons

  • Lists wrong websites of customers
  • Lists wrong service types of customers
  • Doesn't allow for cancellations after non-performance

Return on Investment

  • It has slowed us down
  • Cost us money that didn't ROI
  • Has no cancellation policy in contract after trying to cancel

UpCity offers great services backed by quality software

Incentivized
Chris KelleyView profile
Marketing Strategist in Marketing at V2 Marketing Communications (1-10 employees employees)

Pros

  • The UpCity platform is easy to use and simple to understand.
  • UpCity helps our agency by providing high quality copywriting for blogs and websites, as well as detailed research and analysis using their software.
  • The UpCity SEO report card tool is a helpful sales tool for generating leads.

Cons

  • Would like to see more detailed automated reporting especially regarding traffic data.
  • Would like to see more details around competitive analysis.
  • Would like the capability to see report card data for more than one keyword.

Return on Investment

  • UpCity has had a positive impact on our marketing agency by providing ongoing services such as research, analysis and copywriting.
  • UpCity software offers a simple platform for us to show ROI to our clients.

Alternatives Considered

RavenTools

Other Software Used

HubSpot, HubSpot CRM, HubSpot Sales

UpCity has great processes and checklists for SEO

Incentivized
Caleb KingstonView profile
CEO in Marketing at BRAINSPIN (1-10 employees employees)

Pros

  • Customized marketing checklist is incredible!
  • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
  • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
  • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.

Cons

  • Pricing seemed far to high for small agencies just starting.
  • I know UpCity has many more features than just a checklist, but I didn't find them as useful as the checklist and relied on other tools for citations and reporting.

Return on Investment

  • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
  • UpCity has taught us many processes we needed to continue helping our clients be successful.

Alternatives Considered

Ahrefs Site Explorer and Asana

Really disappointed that I wasted my money on UpCity.

Verified User
Director in Corporate (1-10 employees employees)

Pros

  • Selling
  • SEO for their own company
  • Locking you into contracts
  • Email response

Cons

  • Unwillingness to help dissatisfied customers
  • Unwillingness to address issues
  • False advertising regarding the number of click throughs and leads
  • Rude customer service reps that don’t help with your issues
  • Expensive service
  • Little value for money

Return on Investment

  • Complete waste of money.
  • No return on value
  • Spent majority of marketing budget on 5 clicks to my site!

Alternatives Considered

Clutch

Usability

Other Software Used

Figma, Whimsical, Gusto

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