Unsplash for Brands

Score7.2 out of 10

34 Reviews and Ratings

What is Unsplash for Brands?

Unsplash is an online community hosted by the company of the same name in Montreal, featuring photos and images that are available free. Unsplash for Business is a solution that puts content in the hands of people and add context by sharing visuals with their audiences.

Categories & Use Cases

Scott Halewood

Digital Exerperience Coordinator in Marketing at York St John University (501-1000 employees employees)

Use Cases and Deployment Scope

I have used Unsplash for a number of projects and campaigns. One of the problems that Unsplash has helped me to tackle is the use of images when none of our users could be found to fit the specific need. It allows you access to free, professional photography across a wide range of key search terms.

Pros

Allows you to discover a vast range of professionals.
Quick access to a library of high quality images.
Collect examples of photography styles to use when guiding a campaign design.

Cons

Would be nice to search across multiple tags rather than one definitive tag.

Most Important Features

A large gallery of images.
Being able to work with and help spread the work of great photographers.

Return on Investment

Alternatives Considered

Shutterstock, iStock and from Getty Images

Other Software Used

Shutterstock, iStock, from Getty Images, Adobe Stock

Scott Sendelweck View profile

Director Employment Brand in Marketing at Community Health Network (10,001+ employees employees)

Use Cases and Deployment Scope

I write a lot of content and image support is imperative to delivering a visual for that content. I use Unsplash to find trending and relatable image content to support the words I write to bring them to life.

Pros

Trending Images
High Resolution Images
Content Creator Images

Cons

Expand on the content categories.
Expand content based on geographical areas.
Possibly offer training on Images and Image usage when writing content.

Most Important Features

Trending Image Search
Typography
In the News image content

Return on Investment

Speed and ease of use
I can use it on the go for IOS as the mobile interface makes it very easy to search for the images I need.
The expanding partnerships Unsplash is cultivating only enhance the brand capability.

Alternatives Considered

Getty Images Enterprise Solutions, iStock and from Getty Images

Other Software Used

Oracle PeopleSoft HCM, BrainStorm, Firstup (Dynamic Signal + SocialChorus)

Nicole Andujar View profile

Senior Graphic Designer in Marketing at University of Miami (5001-10,000 employees employees)

Use Cases and Deployment Scope

I love using Unsplash for many jobs for a retainer client since there is such a wide array of choices of photographs, photographers, and themes. I am able to solve my client's challenges with beautiful, high-end photographs. We use them for flyers, web banners, posters, pole banners, marketing materials, brochures, and their internal bulletin.

Pros

brochures
pole banners
website images
marketing materials
bulletin

Cons

more macro and micro images
better meta data tagging for ease of search
brighter images
more diversity

Most Important Features

many options
landscape and horizontal photographs
high end quality of photos

Return on Investment

positive client feedback
ease of use
better audience capture

Alternatives Considered

iStock, from Getty Images, Shutterstock and Getty Images Enterprise Solutions

Other Software Used

Adobe InDesign, Adobe Illustrator CC, Adobe PhotoShop

Winona Harrod View profile

Graphic Designer in Marketing at Lumi Global (51-200 employees employees)

Use Cases and Deployment Scope

I use Unsplash for Brands on a weekly basis in my job as a designer. It enables me to find and use more natural photography making my clients work look more authentic and less staged. Also stocks certain image topics that can be find on stock websites.

Pros

Provides beautiful natural and in action photos
Provided royalty free imagery which is great for charities who have a budget or not budget for photography
Photos are more stylistic and creative than traditional stock sites like Adobe, iStock, Shutterstock

Cons

Expand corporate image library

Most Important Features

photos
video clips

Return on Investment

Massive improvement in engagement of design materials I have created using their assets
Improvement in displaying my clients' brands as professional and trust worthy
The improvement in a more professional look has led to more revenue and donations

Other Software Used

Adobe Acrobat DC, Adobe Illustrator CC, Adobe InDesign

Matías Arévalo Larenas View profile

Socio y Director Comercial in Marketing at Hualle (11-50 employees employees)

Use Cases and Deployment Scope

We can find a great compilation of high quality pictures for our design projects, choose the resolution from the same website and filter the search almost as we want

Pros

filter
quality image

Cons

They could work with illustrations too
Offer more resolution formats
Add some edition tools on the same website

Most Important Features

quantity of different images
quality of the images
resolution

Return on Investment

user experience
brand image
website images
social media images
Great Resolution

Alternatives Considered

Shutterstock, Pixabay and Buffer

Other Software Used

Adobe Illustrator CC, Adobe PhotoShop, Adobe After Effects