TweetReach - An affordable way to measure influence on Twitter
Pros
- Quickly build a snapshot report based on keywords or hashtags.
- Ability to consistently monitor brand mentions over time.
- Various output options available including PDF or XLS files.
Cons
- Monitoring mentions beyond Twitter.
- Many issues are due to APIs, but in some cases there are restrictions on the number of terms you can track.
- Ability to set standard/saved terms (e.g. brand name) when building new trackers to save time.
Return on Investment
- Ability to provide quick reports to senior executives in an easy to read format.
- Great way to track who is talking about your brand and their overall influence on Twitter.
- Very affordable product, and useful for any size business.
Other Software Used
Adobe Social, Buzzsumo, TweetDeck