#1 most frequent
United States of America
56.0%11,560 installations of 20,645
What is Unbounce?
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
Categories & Use Cases
Media
1 / 10
Top Performing Features
Real-time analytics dashboard
Analytics that show landing page performance metrics such as traffic and conversion rates.
Category average: 5.6
Dynamic page text replacement
The ability to dynamically replace content on a page (e.g. the page header) with the direct text of the web visitor’s search query.
Category average: 5.9
Optimization recommendations
Recommendations for how to improve things like page load speed, SEO performance, or conversion rates on landing pages.
Category average: 5.7
Areas for Improvement
Landing page A/B testing:
The ability to A/B test different versions of landing pages or specific elements on landing pages to see which version converts better, gains more traffic, etc.
Category average: 5.5
SEO tools
Allows the user to understand the SEO performance of their landing page and improve it.
Category average: 5.3
Who Buys & Uses Unbounce
#2 most frequent
Canada
7.0%1,436 installations of 20,645
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
5.9%1,225 installations of 20,645
Easy - Fast - Great Product
Use Cases and Deployment Scope
We use Unbounce to create and text various versions of landing pages to generate leads and also paid conversions.
Pros
- Very easy to create a page - no coding!
- Nice variety of pre-built templates to get started with.
- Tracking and analytics is clear and sufficient to compare results.
Cons
- Some of the features available in the Smart Builder are not available in the "regular" page builder and vice versa.
- Can be confusing trying to decide which plan is best for our needs.
Return on Investment
- With the leads we generate from Unbounce pages, we now can identify which products our audience is most interested in, and are able to provide them a great deal to convert to paying customers.
Usability
Other Software Used
Adobe Marketo Engage, Recurly, Google Analytics
Customizable lead capture popup builder
Use Cases and Deployment Scope
Lead capture pop-ups for new customers
Pros
- Creating lead capture popups
- A/B testing popups
Cons
- Popup settings
- Support team
Return on Investment
- Neutral - because we only use it for popups and taking into account the value of leads captured and volume, it just covers platform cost
Usability
Unbounce - Best Landing Page Builder
Use Cases and Deployment Scope
We have been using Unbounce since last 6 years and it is the best tool to publish our landing pages on the go. We dont have a fulltime web dev team so Unbounce server as the best alternative when we need to launch campaigns for our clients. Our Paid campaigns lifeline is Unbounce.
Pros
- Drag and Drop Editor
- Easy A/B testing
- Fast and simple domain linking
- Multi-user access
Cons
- Maybe a better User interface
- More Design templates
- Affordable pricing
Return on Investment
- Unbounce Landing pages get more signups compared to webpage. I have seen 100% increase in form submissions.
Usability
Alternatives Considered
HubSpot Operations Hub and Instapage
Other Software Used
HubSpot CRM, Slack, Google Analytics, ChatGPT, RingCentral Meetings
unbounce is a good landing builder option!
Use Cases and Deployment Scope
We use unbounce to create landing pages for paid advertising campaigns. Generally we use unbounce for Google Ads campaigns as the design capabilities are very good for creating bespoke landing pages for different search terms. In addition to this, you can collate detailed reporting metrics for each landing page created. This gives our agency the ability to create and split test different landing pages for campaigns easily and efficiently.
Pros
- Creating landing pages
- Speed of page load time
- Design capabilities
- Landing page reporting
Cons
- App down time occurs
- Load speed of design section
- User interface when managing multiple pages
Return on Investment
- 5:1 paid ad campaigns
- Multiple additional clients
- Easily duplicated campaigns
Usability
Alternatives Considered
ClickFunnels and HighLevel
Great Landing Page Builder With Integrations
Use Cases and Deployment Scope
unbounce allows us to build landing pages for specific marketing campaigns across multiple regions and partnerships.
The easy-to-use drop-and-drag platform helps us develop pages with nice design elements, clear CTA functions, and mobile responsiveness.
Integrations with other software platforms such as Zapier, Hubspot and Mailchimp just to name a few have also assisted in connecting our data and streamlining communication with our customers.
The easy-to-use drop-and-drag platform helps us develop pages with nice design elements, clear CTA functions, and mobile responsiveness.
Integrations with other software platforms such as Zapier, Hubspot and Mailchimp just to name a few have also assisted in connecting our data and streamlining communication with our customers.
Pros
- Easy-to-use page builder with A/B testing
- Multiple CTA options and tracking
- Native and third-party integrations with critical platforms
- Email notifications to track form submissions
- Pop-Ups and Sticky Bars to add additional content/CTA to web pages
Cons
- Function to make pages mobile respinsive can be clunky at times
- Email notifications stop working intermittently
- Some design elements can be difficult to format properly
Return on Investment
- Increased conversation rate for Google Ads leads by 23%
- Provide functionality to track marketing for 10+ crucial partnerships
- Streamlined sales & marketing efficiencies through data integration
