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Twilio SendGrid

Score8.3 out of 10

191 Reviews and Ratings

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What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Marketing Campaigns aims to help users by providing:

MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Twilio SendGrid has to offer, as determined by TrustRadius' reviewers.
Based on 191 ratings of Twilio SendGrid's features
View all features

Top Performing Features

  • Image Validation

    This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

    Category average: 8.4

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.3

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.5

Areas for Improvement

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.3

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 7.7

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.7

Reviews

What users are saying about Twilio SendGrid.
View all reviews

Reliable marketing email tool

Incentivized
Verified User
Director in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

We use Twilio SendGrid as an email marketing tool for sending marketing nurture emails to every ICP prospect of ours. The business problems the product addresses is sending of mass emails and configuring and warming up new domains for sending those mass emails. Scope of our use case is only for marketing nurtures.

Pros

  • Sending mass emails
  • Tracking deliverability, opens and click rates
  • Giving us domain reputation score

Cons

  • Ease of use and user-friendliness
  • Better integration features with Salesforce
  • Data accuracy in click rates

Return on Investment

  • Better domain reputation visibility
  • Better domain reputation score
  • Better reachability to our target prospects

Usability

Alternatives Considered

Snov.io and Outreach

Other Software Used

Apollo.io, Clay, GaggleAMP, Google Gemini, Crazy Egg

Great for sending transactional emails

Incentivized
Tejas RaneView profile
Founder in Marketing at Affiliate Corner (1-10 employees employees)

Use Cases and Deployment Scope

We were looking to send transactional emails for our billing and payment stuff. That is where Twilio SendGrid came in. We wanted to send real time notification of all the billing to our customers and I heard really good things about Twilio API. The major problem we were looking to solve is great user experience to our customers. Twilio API was the perfect solution for it. Especially when the emails land directly to the inbox. Too good.

Pros

  • Perfect email delivery to inbox
  • Easy to use Twilio API
  • Easy to use, onboarding is nice
  • Good trust factor

Cons

  • Require more campaign templates for marketing
  • More customizable variables in the email for personalization
  • Pricing can be more friendly

Return on Investment

  • increased open rate by 15%
  • increased click rate by 5%
  • improved revenue by 3%

Usability

Other Software Used

Postmark, Amazon Simple Email Service (SES)

Twilio SendGrid is a good solution

Incentivized
Jamie Capaldi
Director in Marketing at Capaldi Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We use Twilio SendGrid to send Email messages to prospects that have come in via digital ads such as Facebook, Google and LinkedIn. We use Twilio SendGrid to provide information and confirm details / reminders of upcoming appointments. We also use Twilio SendGrid for follow up comms after meetings have taken place and for product promotions.

Pros

  • Integrates well into CRMs
  • Good deliverability
  • Good metrics

Cons

  • More complex automations
  • Better UX
  • Easier set up

Return on Investment

  • Twilio SendGrid has played a part in successful marketing campaigns which have delivered large ROIs
  • Twilio SendGrid is an important part of our client tool stack

Usability

Alternatives Considered

Sinch Mailgun, ActiveCampaign, HubSpot Marketing Hub and BigMailer

Other Software Used

Sinch Mailgun, BigMailer, ActiveCampaign

Good Service Weak Team

Andrew HigginbothamView profile
CEO in Information Technology at myaccident.org (1-10 employees employees)

Use Cases and Deployment Scope

We use Twillio for 2FA and also customer service touch point messages. Our site handles thousands of 2FA requests per day and a large number of sms Customer Success messages. We have used Twillio for over 3 years.

Pros

  • The API is well documentated and easy to get up and running
  • The service is reliable
  • The service is fast and effective

Cons

  • Customer Care is poor in my experience. They begin most customer issues by turning your service off. It takes a long time to get connected to the right person to fix your problem
  • I feel the worst team at Twillio is the 'Compliance' department. They are the epitomy of Success Prevention.
  • I believe Billing is ridicoulous - Be ready to see your business accounts spammed with hundreds of small one off payments making your normal business accounts unreadable.

Other Software Used

Textmagic

Really easy to use and integrate with other tools.

Incentivized
Alex RichardsView profile
Chief Information Officer & Co-Founder in Information Technology at EvaluAgent (11-50 employees employees)

Use Cases and Deployment Scope

I have used Sendgrid since before Twilio purchased the business to send transactional emails to customers. We used it for welcome emails, password reset emails, MFA tokens, and general notifications. I've used Sendgrid in quite a few organizations - it's extremely easy to use and offers you the ability to connect through API or via SMTP, so it's really flexible.

Pros

  • Multiple connection options - API and SMTP.
  • Really easy to use.
  • Excellent documentation.
  • UI is very user friendly.

Cons

  • Integrated billing with Twilio.

Return on Investment

  • Ease of setup.
  • Variety of connection options.
  • Deliverability - never let me down.

Alternatives Considered

Amazon Simple Email Service

Other Software Used

Datadog, Planhat, HelloSign, Personio, Dropbox Business

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