Twilio SendGrid

Score8.3 out of 10

191 Reviews and Ratings

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Categories & Use Cases

Image Validation
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
Category average: 8.4
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6

Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7

#1 most frequent

Professional, Scientific, and Technical Services

10.0%

38,903 installations of 390,663

#2 most frequent

Information

4.5%

17,589 installations of 390,663

#3 most frequent

Finance and Insurance

4.0%

15,771 installations of 390,663

Verified User

Director in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

We use Twilio SendGrid as an email marketing tool for sending marketing nurture emails to every ICP prospect of ours. The business problems the product addresses is sending of mass emails and configuring and warming up new domains for sending those mass emails. Scope of our use case is only for marketing nurtures.

Pros

Sending mass emails
Tracking deliverability, opens and click rates
Giving us domain reputation score

Cons

Ease of use and user-friendliness
Better integration features with Salesforce
Data accuracy in click rates

Return on Investment

Better domain reputation visibility
Better domain reputation score
Better reachability to our target prospects

Usability

Alternatives Considered

Snov.io and Outreach

Other Software Used

Apollo.io, Clay, GaggleAMP, Google Gemini, Crazy Egg

Jamie Capaldi

Director in Marketing at Capaldi Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We use Twilio SendGrid to send Email messages to prospects that have come in via digital ads such as Facebook, Google and LinkedIn. We use Twilio SendGrid to provide information and confirm details / reminders of upcoming appointments. We also use Twilio SendGrid for follow up comms after meetings have taken place and for product promotions.

Pros

Integrates well into CRMs
Good deliverability
Good metrics

Cons

More complex automations
Better UX
Easier set up

Return on Investment

Twilio SendGrid has played a part in successful marketing campaigns which have delivered large ROIs
Twilio SendGrid is an important part of our client tool stack

Usability

Alternatives Considered

Sinch Mailgun, ActiveCampaign, HubSpot Marketing Hub and BigMailer

Other Software Used

Sinch Mailgun, BigMailer, ActiveCampaign

Tejas Rane View profile

Founder in Marketing at Affiliate Corner (1-10 employees employees)

Use Cases and Deployment Scope

We were looking to send transactional emails for our billing and payment stuff. That is where Twilio SendGrid came in. We wanted to send real time notification of all the billing to our customers and I heard really good things about Twilio API. The major problem we were looking to solve is great user experience to our customers. Twilio API was the perfect solution for it. Especially when the emails land directly to the inbox. Too good.

Pros

Perfect email delivery to inbox
Easy to use Twilio API
Easy to use, onboarding is nice
Good trust factor

Cons

Require more campaign templates for marketing
More customizable variables in the email for personalization
Pricing can be more friendly

Return on Investment

increased open rate by 15%
increased click rate by 5%
improved revenue by 3%

Usability

Other Software Used

Postmark, Amazon Simple Email Service (SES)

Andrew Higginbotham View profile

CEO in Information Technology at myaccident.org (1-10 employees employees)

Use Cases and Deployment Scope

We use Twillio for 2FA and also customer service touch point messages. Our site handles thousands of 2FA requests per day and a large number of sms Customer Success messages. We have used Twillio for over 3 years.

Pros

The API is well documentated and easy to get up and running
The service is reliable
The service is fast and effective

Cons

Customer Care is poor in my experience. They begin most customer issues by turning your service off. It takes a long time to get connected to the right person to fix your problem
I feel the worst team at Twillio is the 'Compliance' department. They are the epitomy of Success Prevention.
I believe Billing is ridicoulous - Be ready to see your business accounts spammed with hundreds of small one off payments making your normal business accounts unreadable.

Other Software Used

Textmagic

Alex Richards View profile

Chief Information Officer & Co-Founder in Information Technology at EvaluAgent (11-50 employees employees)

Use Cases and Deployment Scope

I have used Sendgrid since before Twilio purchased the business to send transactional emails to customers. We used it for welcome emails, password reset emails, MFA tokens, and general notifications. I've used Sendgrid in quite a few organizations - it's extremely easy to use and offers you the ability to connect through API or via SMTP, so it's really flexible.

Pros

Multiple connection options - API and SMTP.
Really easy to use.
Excellent documentation.
UI is very user friendly.

Cons

Integrated billing with Twilio.

Return on Investment

Ease of setup.
Variety of connection options.
Deliverability - never let me down.

Alternatives Considered

Amazon Simple Email Service

Other Software Used

Datadog, Planhat, HelloSign, Personio, Dropbox Business

Constant Contact

Intuit Mailchimp

ActiveCampaign

Twilio SendGrid

What is Twilio SendGrid?

Categories & Use Cases

Twilio SendGrid Key Features

Top Performing Features

Image Validation

Email Previews

Standard reports

Areas for Improvement

Mobile optimization

Dynamic content

Ability to test dynamic content

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Finance and Insurance

Twilio SendGrid Reviews

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Alternatives Considered

Other Software Used

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Usability

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Other Software Used

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Other Software Used

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Twilio SendGrid Alternatives