#1 most frequent
United States of America
35.0%139,186 installations of 397,311
What is Twilio SendGrid?
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.
Categories & Use Cases
Videos
Top Performing Features
Image Validation
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
Category average: 8.4
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
Areas for Improvement
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Who Buys & Uses Twilio SendGrid
#2 most frequent
Germany
12.8%50,770 installations of 397,311
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.6%26,112 installations of 397,311
Reliable marketing email tool
Use Cases and Deployment Scope
We use Twilio SendGrid as an email marketing tool for sending marketing nurture emails to every ICP prospect of ours. The business problems the product addresses is sending of mass emails and configuring and warming up new domains for sending those mass emails. Scope of our use case is only for marketing nurtures.
Pros
- Sending mass emails
- Tracking deliverability, opens and click rates
- Giving us domain reputation score
Cons
- Ease of use and user-friendliness
- Better integration features with Salesforce
- Data accuracy in click rates
Return on Investment
- Better domain reputation visibility
- Better domain reputation score
- Better reachability to our target prospects
Usability
Alternatives Considered
Snov.io and Outreach
Other Software Used
Apollo.io, Clay, GaggleAMP, Google Gemini, Crazy Egg
Twilio SendGrid is a good solution
Use Cases and Deployment Scope
We use Twilio SendGrid to send Email messages to prospects that have come in via digital ads such as Facebook, Google and LinkedIn. We use Twilio SendGrid to provide information and confirm details / reminders of upcoming appointments. We also use Twilio SendGrid for follow up comms after meetings have taken place and for product promotions.
Pros
- Integrates well into CRMs
- Good deliverability
- Good metrics
Cons
- More complex automations
- Better UX
- Easier set up
Return on Investment
- Twilio SendGrid has played a part in successful marketing campaigns which have delivered large ROIs
- Twilio SendGrid is an important part of our client tool stack
Usability
Alternatives Considered
Sinch Mailgun, ActiveCampaign, HubSpot Marketing Hub and BigMailer
Other Software Used
Sinch Mailgun, BigMailer, ActiveCampaign
Great for sending transactional emails
Use Cases and Deployment Scope
We were looking to send transactional emails for our billing and payment stuff. That is where Twilio SendGrid came in. We wanted to send real time notification of all the billing to our customers and I heard really good things about Twilio API. The major problem we were looking to solve is great user experience to our customers. Twilio API was the perfect solution for it. Especially when the emails land directly to the inbox. Too good.
Pros
- Perfect email delivery to inbox
- Easy to use Twilio API
- Easy to use, onboarding is nice
- Good trust factor
Cons
- Require more campaign templates for marketing
- More customizable variables in the email for personalization
- Pricing can be more friendly
Return on Investment
- increased open rate by 15%
- increased click rate by 5%
- improved revenue by 3%
Usability
Other Software Used
Postmark, Amazon Simple Email Service (SES)
Good Service Weak Team
Use Cases and Deployment Scope
We use Twillio for 2FA and also customer service touch point messages. Our site handles thousands of 2FA requests per day and a large number of sms Customer Success messages. We have used Twillio for over 3 years.
Pros
- The API is well documentated and easy to get up and running
- The service is reliable
- The service is fast and effective
Cons
- Customer Care is poor in my experience. They begin most customer issues by turning your service off. It takes a long time to get connected to the right person to fix your problem
- I feel the worst team at Twillio is the 'Compliance' department. They are the epitomy of Success Prevention.
- I believe Billing is ridicoulous - Be ready to see your business accounts spammed with hundreds of small one off payments making your normal business accounts unreadable.
Other Software Used
Textmagic
Really easy to use and integrate with other tools.
Use Cases and Deployment Scope
I have used Sendgrid since before Twilio purchased the business to send transactional emails to customers. We used it for welcome emails, password reset emails, MFA tokens, and general notifications. I've used Sendgrid in quite a few organizations - it's extremely easy to use and offers you the ability to connect through API or via SMTP, so it's really flexible.
Pros
- Multiple connection options - API and SMTP.
- Really easy to use.
- Excellent documentation.
- UI is very user friendly.
Cons
- Integrated billing with Twilio.
Return on Investment
- Ease of setup.
- Variety of connection options.
- Deliverability - never let me down.
Alternatives Considered
Amazon Simple Email Service
Other Software Used
Datadog, Planhat, HelloSign, Personio, Dropbox Business
