Twilio Segment Information Reviews & Insights

Score8.3 out of 10

102 Reviews and Ratings

Community insights

TrustRadius Insights for Twilio Segment are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Insightful Customer Understanding: Users have consistently praised the platform for its ability to provide unparalleled insights into the customer journey, allowing for a deep and comprehensive understanding of customer engagement dynamics. This level of insight has enabled businesses to tailor their strategies more effectively based on real-time data and trends, ultimately leading to improved customer satisfaction and retention rates.

Efficient Software Integration: Reviewers have highlighted the platform's seamless integration with various existing software systems, such as Shopify. This has significantly streamlined processes and improved overall workflow efficiency and has allowed users to easily centralize their operations and ensure smooth data flow across different applications without disruptions or compatibility issues.

Effective Data Management Tools: Many users have found great value in the platform's capability to manage multiple user data sources effortlessly and deduplicate data, simplifying complex data management tasks effectively. The platform's robust data management features not only enhance operational efficiency but also empower users to maintain clean, accurate datasets that serve as reliable foundations for informed decision-making and strategic planning.

Twilio Segment Reviews

13 Reviews

InformationComputer Software10Internet3

How we save on analytics and reduced churn

Rating: 10 out of 10

Incentivized

June 18, 2024

Use Cases and Deployment Scope

Twilio Segment is an essential tool in our organization for managing customer data and streamlining communication across various platforms. It allows us to collect, clean, and control our customer data efficiently to personalize user communications in time. It Solves the problems like centralize data collection from various sources, clean and standardize the data and simplifying the data synchronization and enhancing the capabilities of our existing tools. We use Twilio Segment to collect and clean data from multiple sources to analysis and understand user behaviour.

Pros

Simplifies the process of data collection with single api from various sources
Enhance the accuracy by automated transformation
Twilio Segment Startup Program empower early startups with wild range of offers.

Cons

Usage-based pricing models could help accommodate the budgets
Reporting capabilities need more advanced features
Ui seems like bit complex for new users

Likelihood to Recommend

Twilio Segment is well suited every business which use multi-platform and want to personalized marketing and analysis user engagement in real-time while keeping data privacy compliance. It is less appropriate for small businesses with limited data needs

Dineshan Sithamparanathan

CEO (Chief Executive Officer) in Corporate at Streos technologies inc (Computer Software, 11-50 employees)

Vetted Review

2 years of experience

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Great for email and SMS sending via UI and API

Rating: 8 out of 10

Incentivized

June 12, 2024

Use Cases and Deployment Scope

We use Twilio Segment to send emails, track the opens and clicks, and to do resends and manage spam reports and email authentication. Has been useful in implementing SPF, DKIM and DMARC for our email sending. Managing the authentication, resends and tracking spam reports are the main key features that have been critical for us to make implementing email sending easy and seamless.

Pros

Email Sending
Email Resending
Email Authentication (DKIM)
Email Spam Reports

Cons

Better management of robot/auto opens/clicks
Custom DMARC subdomains should not be auto capitalised
Buffering or collapsing of high frequency events

Likelihood to Recommend

Twilio Segment is great if you want to send email / SMS messages, and you need to be able to do it both through a user interface, and via an application programming interface. I have recommended it to organisations that need an email solution that can integrate to their website and back end software, e.g. Stripe for payment processing.

Andy Baird

Head of Engineering in Information Technology at BOMA Marketing (Computer Software, 1-10 employees)

Vetted Review

7 years of experience

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Excellent software solving a big problem in the industry

Rating: 9 out of 10

Incentivized

April 17, 2020

Use Cases and Deployment Scope

We have been using Segment for almost 3 years now. We started using Segment because we wanted to start tracking product adoption. It was really the only tool that could help us track each event and send it to multiple systems as well. Over the years, Segment has helped not just the product team but the entire organization is now able to easily integrate usage data with their respective tools. For instance, we are able to send the data to BigQuery, Salesforce, etc. so that everyone in the org has access to the data. I would highly recommend Segment.

Pros

Best part is that it integrates with almost all the tools out there.
Very robust.
They have recently launched a visual tagger (not used it) but I am sure it will help a lot of people.

Cons

It requires developers to add events.
I was not very happy with our CSM.
Tried Personas but was not that impressed.

Likelihood to Recommend

Excellent if you want to start tracking usage data and send it to multiple systems (like a BI tool or your marketing automation tool). They integrate with almost all major tools in the market. They are still evolving their Personas product which as of now is not the most sophisticated solution in the market.

Verified User

Director in Product Management (Computer Software company, 201-500 employees)

Vetted Review

3 years of experience

Segment.io is just great!

Rating: 10 out of 10

Incentivized

April 12, 2020

Use Cases and Deployment Scope

It's basically used by the Product group to get insights into our costumers' usage of the platform, but this data is being shared later on with other groups within the company. It mainly solves the problem of decision-making regarding the development of new features and/or enhancements.

Pros

It can track every action our users do in our platform.
It supplies data in realtime.
It supplies info about the users' devices.

Cons

Potentially, it could "warn" the developers/product about areas in our code that are not covered by events (and let us decide if it's "be design" or we missed it).
It's difficult to get accumulated history data exported out in order to analyze it.
There's no easy way to compare data from 2 sources (our main target is to compare the same events between our test environment and prod environment).

Likelihood to Recommend

There's no specific scenario I can provide. It's more of the general benefit of getting accurate and realtime data of our customers' usage in order to drive us to get decisions. This is done extremely well by the Segment app. In addition, the Segment app is very intuitive (after setup), which makes it really easy to use.

Yaniv Vararu

Director, Quality & Processes in Research & Development at Wochit (Computer Software, 51-200 employees)

Vetted Review

4 years of experience

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Developer and business unit-friendly data collection tool

Rating: 10 out of 10

Incentivized

April 10, 2020

Use Cases and Deployment Scope

We use Segment to easily ingest all of our user analytics data and distribute it to data warehousing and various analytics platforms such as Google Analytics and Mixpanel. Without Segment we would have had to create custom components in our web client for each of these services and write even more software behind the scenes to collect data from these platforms for central storage.

Pros

Ease of Use
Developer Documentation
Diversity of Integrations

Cons

Pricey at scale

Likelihood to Recommend

Segment is a perfect tool if your organization is asking client-side software application developers to make user analytics data available to multiple teams with different use cases. Segment makes it easy to get data that is useful for UI/UX design teams, marketing and business units all to the appropriate places without sacrificing accuracy or resolution.

Justin Collier

CTO in Engineering at Pawlytics (Computer Software, 1-10 employees)

Vetted Review

2 years of experience

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Critical Customer Infrastructure

Rating: 9 out of 10

Incentivized

April 10, 2020

Use Cases and Deployment Scope

Segment is used across our entire organization to centralize the collection and dissemination of user data.

Pros

Allows us to install many different apps with just one snippet.
Handles warehousing of analytics and user data well.
Allows to create attributes based on calculating data from other user attributes.

Cons

Cost - most of the functionality is only available on Business tier.
Support could be better.

Likelihood to Recommend

Where user data is an important part of your analytics stack, where you use lots of different tools and want to have consistent data transmission between tools.

Verified User

Executive in Marketing (Internet company, 11-50 employees)

Vetted Review

4 years of experience

One Data Collection and Integration Tool for All Your Needs

Rating: 10 out of 10

Incentivized

February 25, 2020

Use Cases and Deployment Scope

We use Segment to collect all the structured data from our SaaS platform to pass it on to other tools we use to analyze the data, create reports, interact with users and track engagement for the product.
This tool is mainly used by our technology department that set it up initially and keep making changes to the setup with the product and marketing departments.

Pros

It reduces the time taken to set the analytics and data collection part of your tool.
Their documentation on setting things up is really good and simplifies the process.

Cons

The pricing, especially for an early stage startup, is pretty expensive.
While this is a long shot, integrating with tech language verticals like Laravel (for php) would be great.

Likelihood to Recommend

This is perfect for any business, startup or tool that puts any importance on data collection and organization. Segment can ease the process by enabling you to set up your data collection protocols for your tool initially, with their own stack and then it connects with other tools, to pass the data into readable formats for those tools. It saves the effort of having to set up different collection parameters for different tools every time you wish to try a new tool out.

Manan Vora

CEO and Founder in Product Management at Advensure (Computer Software, 1-10 employees)

Vetted Review

2 years of experience

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Super comprehensive analytics solution, great to try out!

Rating: 8 out of 10

Incentivized

January 14, 2019

Use Cases and Deployment Scope

Since we're a startup, most of our company is familiar with the analytics we get from Segment. The data you get from Segment is extremely flexible and great for most use-cases and stages of companies. We use it for comprehensive event and tracking analytics for marketing, app-based events, and sign-ups and purchase events. It is also great for tracking conversion rates, doing some simple A/B testing analytics, etc...

Pros

Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

Cons

For companies that have more than 10,000 monthly tracked users, Segment gets somewhat expensive, and may be unaffordable for some companies that have exceptional MTU stats.
There is a small learning curve, and the amount of settings and things you can change can be slightly overwhelming in the early stages.
Some pages can be overwhelming with too much data and things to look at.

Likelihood to Recommend

Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.

Fedor Paretsky

Co-Founder/CEO in Engineering at aspace, Inc. (Computer Software, 1-10 employees)

Vetted Review

1 year of experience

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The best option for event tracking out there

Rating: 10 out of 10

Incentivized

August 14, 2018

Use Cases and Deployment Scope

I was working as the head of analytics at a startup incubator, so I evaluated many different data and marketing automation tools. After trying most of them, I settled on Segment as the best for a few different reasons. The main reason is the ease in basic event and page tracking. After that, it was all the different sources and integrations.

Pros

Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
Price. Startups can get by with the free version of Segment for a long time.
Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.

Cons

More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.

Likelihood to Recommend

Any startup that wants to get on the right track with their analytics should be using Segment rather than Google Analytics, Mixpanel, Amplitude, Heap, and KissMetrics. Segment is far superior and a better value. In addition to collecting data, Segment will also solve many of your companies marketing automation tasks.

Tim Abraham

Head Of Analytics in Engineering at Expa (Internet, 11-50 employees)

Vetted Review

2 years of experience

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Segment for SaaS Companies from a Marketers POV

Rating: 7 out of 10

Incentivized

March 16, 2018

Use Cases and Deployment Scope

We setup segment on our marketing website, support website and application (SaaS)
We installed segment to be able to track user data across a variety of platforms without having to install different tracking data for each platform

Pros

Very easy to install tracking code across all websites and applications
Very easy to turn on integrations to test a variety of marketing, sales and customer success platforms once tracking code is setup
Saved a ton of time for our development team (saved me having to ask them every time I wanted to test a new marketing tool)

Cons

Would be good to see their integration library grow with smaller solutions that are not as popular yet
I found myself wanting integrations for a few marketing tools that were not yet in the application library
The new integration management area is confusing, I liked the old version better

Likelihood to Recommend

I would recommend Segment to any marketing or customer success team of a software company
It's perfect for enabling non-technical people to test a variety of tools without having to bug the development team every time
If your going to be using tools like Intercom, FullStory, Mixpanel etc. you should be using segment to enable accurate data tracking across all of these platforms

Verified User

Director in Marketing (Computer Software company, 11-50 employees)

Vetted Review

3 years of experience

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Super comprehensive analytics solution, great to try out!

Rating: 8 out of 10

Incentivized

January 14, 2019

Use Cases and Deployment Scope

Pros

Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

Cons

For companies that have more than 10,000 monthly tracked users, Segment gets somewhat expensive, and may be unaffordable for some companies that have exceptional MTU stats.
There is a small learning curve, and the amount of settings and things you can change can be slightly overwhelming in the early stages.
Some pages can be overwhelming with too much data and things to look at.

Likelihood to Recommend

Fedor Paretsky

Co-Founder/CEO in Engineering at aspace, Inc. (Computer Software, 1-10 employees)

Vetted Review

1 year of experience

View profile