Twilio Segment Reviews & Insights

Score8.3 out of 10

102 Reviews and Ratings

Community insights

TrustRadius Insights for Twilio Segment are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Insightful Customer Understanding: Users have consistently praised the platform for its ability to provide unparalleled insights into the customer journey, allowing for a deep and comprehensive understanding of customer engagement dynamics. This level of insight has enabled businesses to tailor their strategies more effectively based on real-time data and trends, ultimately leading to improved customer satisfaction and retention rates.

Efficient Software Integration: Reviewers have highlighted the platform's seamless integration with various existing software systems, such as Shopify. This has significantly streamlined processes and improved overall workflow efficiency and has allowed users to easily centralize their operations and ensure smooth data flow across different applications without disruptions or compatibility issues.

Effective Data Management Tools: Many users have found great value in the platform's capability to manage multiple user data sources effortlessly and deduplicate data, simplifying complex data management tasks effectively. The platform's robust data management features not only enhance operational efficiency but also empower users to maintain clean, accurate datasets that serve as reliable foundations for informed decision-making and strategic planning.

Reviews

21 Reviews

How we save on analytics and reduced churn

Rating: 10 out of 10

Incentivized

June 18, 2024

Use Cases and Deployment Scope

Twilio Segment is an essential tool in our organization for managing customer data and streamlining communication across various platforms. It allows us to collect, clean, and control our customer data efficiently to personalize user communications in time. It Solves the problems like centralize data collection from various sources, clean and standardize the data and simplifying the data synchronization and enhancing the capabilities of our existing tools. We use Twilio Segment to collect and clean data from multiple sources to analysis and understand user behaviour.

Pros

Simplifies the process of data collection with single api from various sources
Enhance the accuracy by automated transformation
Twilio Segment Startup Program empower early startups with wild range of offers.

Cons

Usage-based pricing models could help accommodate the budgets
Reporting capabilities need more advanced features
Ui seems like bit complex for new users

Likelihood to Recommend

Twilio Segment is well suited every business which use multi-platform and want to personalized marketing and analysis user engagement in real-time while keeping data privacy compliance. It is less appropriate for small businesses with limited data needs

Dineshan Sithamparanathan

CEO (Chief Executive Officer) in Corporate at Streos technologies inc (11-50 employees)

Vetted Review

2 years of experience

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Great for email and SMS sending via UI and API

Rating: 8 out of 10

Incentivized

June 12, 2024

Use Cases and Deployment Scope

We use Twilio Segment to send emails, track the opens and clicks, and to do resends and manage spam reports and email authentication. Has been useful in implementing SPF, DKIM and DMARC for our email sending. Managing the authentication, resends and tracking spam reports are the main key features that have been critical for us to make implementing email sending easy and seamless.

Pros

Email Sending
Email Resending
Email Authentication (DKIM)
Email Spam Reports

Cons

Better management of robot/auto opens/clicks
Custom DMARC subdomains should not be auto capitalised
Buffering or collapsing of high frequency events

Likelihood to Recommend

Twilio Segment is great if you want to send email / SMS messages, and you need to be able to do it both through a user interface, and via an application programming interface. I have recommended it to organisations that need an email solution that can integrate to their website and back end software, e.g. Stripe for payment processing.

Andy Baird

Head of Engineering in Information Technology at BOMA Marketing (1-10 employees)

Vetted Review

7 years of experience

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Great data platform.

Rating: 8 out of 10

Incentivized

June 11, 2024

Use Cases and Deployment Scope

We integrate multiple data sources to pull real-time events from customer io, Python, Facebook ads, Google ads, Hubspot, Java, Redshift, Retool, Salesforce, Survicate, and API calls. We also do reverse ETL to our data warehouse, Customer io, and Salesforce to unify and sync corporate data.

Pros

Multiple connection type options.
Reverse ETL.
Mappings
Debugger

Cons

Alerts and notifications.
Custom rules.
Error logs.

Likelihood to Recommend

It is well suited for real-time integrations between company systems/applications, Reverse ETL (you can create mappings to write data to other cloud apps objects like Salesforce objects and keep your data synced between systems), Catalog (you have a complete catalog of sources and destinations to select for your integrations), and functions (you can custom your data transfers).

Diego Polo

BI Architech in Engineering at Macrofab (201-500 employees)

Vetted Review

1 year of experience

A functional and useful app for businesses that would like to deep dive into customer data

Rating: 7 out of 10

Incentivized

July 16, 2022

Use Cases and Deployment Scope

Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, logistics, sales, and customer service functions for my small business. I mainly used it to analyse customer engagement of marketing strategies that we have implemented and our response to customer service queries in order to strengthen our capabilities in these two areas.

Pros

Unmatched insight into the customer journey when they come into contact with our business.
The ability for it to break down data in a way that allows us to analyse customer engagement.
It efficiently integrates with my current softwares eg Shopify.

Cons

Functionality could be improved so it is more user-friendly for beginners who just have gotten the software.
Customer service could be more efficient on their end for customer queries.
Cheaper price point.

Likelihood to Recommend

If you already have data channels embedded in your Shopify, Klaviyo, etc which already provide you with a way to source and analyse data, you may not need this Twilio Segment. This may just be the most beneficial app if you want to take it a step further and do a deeper dive into your customer data.

Quincy Nguyen

Founder in Corporate at The positive piece (1-10 employees)

Vetted Review

1 year of experience

A robust tool to handle user information

Rating: 9 out of 10

Incentivized

July 15, 2022

Use Cases and Deployment Scope

Twilio Segment is really useful when: - You have multiple services or microservices interacting with user data (names, personal preferences, etc) - You need to handle at scale Personal Information, GDPR, privacy, etc. - You want to create a pipeline of events happening in your applications and distribute them between other vendors or data tools - Managing and organizing multiple lead sources (Facebook leads, Unbounce, google ads, etc)

Pros

Handling PII information and GDPR
Managing multiple user data sources and making it easy to deduplicate
Building event pipelines across apps and integrations

Cons

Creating events using a UI or something like Heap's autocapture
Retrieving user data with frontend libraries
Rules for user identification and deduplication

Likelihood to Recommend

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Verified User

Team Lead in Engineering (501-1000 employees)

Vetted Review

1 year of experience

Segment is an easy to use tool for passing event data to your 3rd parties

Rating: 10 out of 10

Incentivized

July 14, 2022

Use Cases and Deployment Scope

We use segments to pass our 1st party event data to our 3rd party endpoints. It is the one place we create events and ensure events are working for all downstream applications.

Pros

Integrates with 3rd parties very easily.
Easy to see event data live for debugging.
Easy to add a new endpoint/application to receive the data.

Cons

Allow databases to push data to segment to then push data to the endpoints. E.g. make Snowflake a 2-way integration.

Likelihood to Recommend

It was fast to implement and now runs perfectly passing event data to all our 3rd party applications. It is very easy to add a new integration if a marketing or some other team needs to send data somewhere else. We will also use it for real-time event streaming which will then be used to provide a personalised experience for users.

Jono Child

Head of Data at The Plum Guide (51-200 employees)

Vetted Review

2 years of experience

View profile

Segment Offers Great Data for a Great Price

Rating: 8 out of 10

July 1, 2020

Use Cases and Deployment Scope

We use Segment to send all of our front-end usage data to our data warehouse, as well as sending key events to 3rd party ad, CRM, and other tools. We use the filtering functionality, the visual tagger, and some of the webhook functionality as well. It's used by marketing, data analytics, data engineering, and customer service, as well as our engineering/product teams.

Pros

Strongest catalog of integrations of tools of this nature.
Good support and service, good salespeople.
Reasonable pricing for what it is and the value created (comparable tools would cost significantly more).
Makes data warehouse-based analytics accessible to startup organizations.

Cons

Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
Not much consistency across connectors.
At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.

Likelihood to Recommend

Segment is great for companies that want to track their front-end actions with a high degree of granularity and send them to different tools and data warehouses.
If you have a high value per user, Segment can be very affordable for what it is.
Segment's pricing is per unique user, so if you run a lot of traffic (e.g. publishers, ultra-low value per visit and low LTV companies) that doesn't monetize effectively the pricing may not work for you.

Verified User

Director in Marketing (51-200 employees)

Vetted Review

3 years of experience

Excellent software solving a big problem in the industry

Rating: 9 out of 10

Incentivized

April 17, 2020

Use Cases and Deployment Scope

We have been using Segment for almost 3 years now. We started using Segment because we wanted to start tracking product adoption. It was really the only tool that could help us track each event and send it to multiple systems as well. Over the years, Segment has helped not just the product team but the entire organization is now able to easily integrate usage data with their respective tools. For instance, we are able to send the data to BigQuery, Salesforce, etc. so that everyone in the org has access to the data. I would highly recommend Segment.

Pros

Best part is that it integrates with almost all the tools out there.
Very robust.
They have recently launched a visual tagger (not used it) but I am sure it will help a lot of people.

Cons

It requires developers to add events.
I was not very happy with our CSM.
Tried Personas but was not that impressed.

Likelihood to Recommend

Excellent if you want to start tracking usage data and send it to multiple systems (like a BI tool or your marketing automation tool). They integrate with almost all major tools in the market. They are still evolving their Personas product which as of now is not the most sophisticated solution in the market.

Verified User

Director in Product Management (201-500 employees)

Vetted Review

3 years of experience

Segment.io is just great!

Rating: 10 out of 10

Incentivized

April 12, 2020

Use Cases and Deployment Scope

It's basically used by the Product group to get insights into our costumers' usage of the platform, but this data is being shared later on with other groups within the company. It mainly solves the problem of decision-making regarding the development of new features and/or enhancements.

Pros

It can track every action our users do in our platform.
It supplies data in realtime.
It supplies info about the users' devices.

Cons

Potentially, it could "warn" the developers/product about areas in our code that are not covered by events (and let us decide if it's "be design" or we missed it).
It's difficult to get accumulated history data exported out in order to analyze it.
There's no easy way to compare data from 2 sources (our main target is to compare the same events between our test environment and prod environment).

Likelihood to Recommend

There's no specific scenario I can provide. It's more of the general benefit of getting accurate and realtime data of our customers' usage in order to drive us to get decisions. This is done extremely well by the Segment app. In addition, the Segment app is very intuitive (after setup), which makes it really easy to use.

Yaniv Vararu

Director, Quality & Processes in Research & Development at Wochit (51-200 employees)

Vetted Review

4 years of experience

View profile

Developer and business unit-friendly data collection tool

Rating: 10 out of 10

Incentivized

April 10, 2020

Use Cases and Deployment Scope

We use Segment to easily ingest all of our user analytics data and distribute it to data warehousing and various analytics platforms such as Google Analytics and Mixpanel. Without Segment we would have had to create custom components in our web client for each of these services and write even more software behind the scenes to collect data from these platforms for central storage.

Pros

Ease of Use
Developer Documentation
Diversity of Integrations

Cons

Pricey at scale

Likelihood to Recommend

Segment is a perfect tool if your organization is asking client-side software application developers to make user analytics data available to multiple teams with different use cases. Segment makes it easy to get data that is useful for UI/UX design teams, marketing and business units all to the appropriate places without sacrificing accuracy or resolution.

Justin Collier

CTO in Engineering at Pawlytics (1-10 employees)

Vetted Review

2 years of experience

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