Twilio Segment Reviews & Insights

Score8.3 out of 10

102 Reviews and Ratings

Community insights

TrustRadius Insights for Twilio Segment are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Insightful Customer Understanding: Users have consistently praised the platform for its ability to provide unparalleled insights into the customer journey, allowing for a deep and comprehensive understanding of customer engagement dynamics. This level of insight has enabled businesses to tailor their strategies more effectively based on real-time data and trends, ultimately leading to improved customer satisfaction and retention rates.

Efficient Software Integration: Reviewers have highlighted the platform's seamless integration with various existing software systems, such as Shopify. This has significantly streamlined processes and improved overall workflow efficiency and has allowed users to easily centralize their operations and ensure smooth data flow across different applications without disruptions or compatibility issues.

Effective Data Management Tools: Many users have found great value in the platform's capability to manage multiple user data sources effortlessly and deduplicate data, simplifying complex data management tasks effectively. The platform's robust data management features not only enhance operational efficiency but also empower users to maintain clean, accurate datasets that serve as reliable foundations for informed decision-making and strategic planning.

Twilio Segment Reviews

5 Reviews

Engineering

Great data platform.

Rating: 8 out of 10

Incentivized

June 11, 2024

Use Cases and Deployment Scope

We integrate multiple data sources to pull real-time events from customer io, Python, Facebook ads, Google ads, Hubspot, Java, Redshift, Retool, Salesforce, Survicate, and API calls. We also do reverse ETL to our data warehouse, Customer io, and Salesforce to unify and sync corporate data.

Pros

Multiple connection type options.
Reverse ETL.
Mappings
Debugger

Cons

Alerts and notifications.
Custom rules.
Error logs.

Likelihood to Recommend

It is well suited for real-time integrations between company systems/applications, Reverse ETL (you can create mappings to write data to other cloud apps objects like Salesforce objects and keep your data synced between systems), Catalog (you have a complete catalog of sources and destinations to select for your integrations), and functions (you can custom your data transfers).

Diego Polo

BI Architech in Engineering at Macrofab (Electrical & Electronic Manufacturing, 201-500 employees)

Vetted Review

1 year of experience

A robust tool to handle user information

Rating: 9 out of 10

Incentivized

July 15, 2022

Use Cases and Deployment Scope

Twilio Segment is really useful when: - You have multiple services or microservices interacting with user data (names, personal preferences, etc) - You need to handle at scale Personal Information, GDPR, privacy, etc. - You want to create a pipeline of events happening in your applications and distribute them between other vendors or data tools - Managing and organizing multiple lead sources (Facebook leads, Unbounce, google ads, etc)

Pros

Handling PII information and GDPR
Managing multiple user data sources and making it easy to deduplicate
Building event pipelines across apps and integrations

Cons

Creating events using a UI or something like Heap's autocapture
Retrieving user data with frontend libraries
Rules for user identification and deduplication

Likelihood to Recommend

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Verified User

Team Lead in Engineering (Real Estate company, 501-1000 employees)

Vetted Review

1 year of experience

Developer and business unit-friendly data collection tool

Rating: 10 out of 10

Incentivized

April 10, 2020

Use Cases and Deployment Scope

We use Segment to easily ingest all of our user analytics data and distribute it to data warehousing and various analytics platforms such as Google Analytics and Mixpanel. Without Segment we would have had to create custom components in our web client for each of these services and write even more software behind the scenes to collect data from these platforms for central storage.

Pros

Ease of Use
Developer Documentation
Diversity of Integrations

Cons

Pricey at scale

Likelihood to Recommend

Segment is a perfect tool if your organization is asking client-side software application developers to make user analytics data available to multiple teams with different use cases. Segment makes it easy to get data that is useful for UI/UX design teams, marketing and business units all to the appropriate places without sacrificing accuracy or resolution.

Justin Collier

CTO in Engineering at Pawlytics (Computer Software, 1-10 employees)

Vetted Review

2 years of experience

View profile

Super comprehensive analytics solution, great to try out!

Rating: 8 out of 10

Incentivized

January 14, 2019

Use Cases and Deployment Scope

Since we're a startup, most of our company is familiar with the analytics we get from Segment. The data you get from Segment is extremely flexible and great for most use-cases and stages of companies. We use it for comprehensive event and tracking analytics for marketing, app-based events, and sign-ups and purchase events. It is also great for tracking conversion rates, doing some simple A/B testing analytics, etc...

Pros

Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

Cons

For companies that have more than 10,000 monthly tracked users, Segment gets somewhat expensive, and may be unaffordable for some companies that have exceptional MTU stats.
There is a small learning curve, and the amount of settings and things you can change can be slightly overwhelming in the early stages.
Some pages can be overwhelming with too much data and things to look at.

Likelihood to Recommend

Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.

Fedor Paretsky

Co-Founder/CEO in Engineering at aspace, Inc. (Computer Software, 1-10 employees)

Vetted Review

1 year of experience

View profile

The best option for event tracking out there

Rating: 10 out of 10

Incentivized

August 14, 2018

Use Cases and Deployment Scope

I was working as the head of analytics at a startup incubator, so I evaluated many different data and marketing automation tools. After trying most of them, I settled on Segment as the best for a few different reasons. The main reason is the ease in basic event and page tracking. After that, it was all the different sources and integrations.

Pros

Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
Price. Startups can get by with the free version of Segment for a long time.
Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.

Cons

More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.

Likelihood to Recommend

Any startup that wants to get on the right track with their analytics should be using Segment rather than Google Analytics, Mixpanel, Amplitude, Heap, and KissMetrics. Segment is far superior and a better value. In addition to collecting data, Segment will also solve many of your companies marketing automation tasks.

Tim Abraham

Head Of Analytics in Engineering at Expa (Internet, 11-50 employees)

Vetted Review

2 years of experience

View profile

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Super comprehensive analytics solution, great to try out!

Rating: 8 out of 10

Incentivized

January 14, 2019

Use Cases and Deployment Scope

Pros

Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

Cons

For companies that have more than 10,000 monthly tracked users, Segment gets somewhat expensive, and may be unaffordable for some companies that have exceptional MTU stats.
There is a small learning curve, and the amount of settings and things you can change can be slightly overwhelming in the early stages.
Some pages can be overwhelming with too much data and things to look at.

Likelihood to Recommend

Fedor Paretsky

Co-Founder/CEO in Engineering at aspace, Inc. (Computer Software, 1-10 employees)

Vetted Review

1 year of experience

View profile