Treasure Data

Treasure Data is used as a powerful data warehouse with an attached Customer Data Platform built on top of it. Treasure Data's data processing capabilities allow it to capture billions of rows of data at scale and process it in an efficient manner, allowing it to be a true source of record for all of your customer data. Treasure Data includes powerful technology to support robust data pipelines for technical teams, and an entire suite of integrations for marketing web personalization and audience communication activations across social advertising and direct marketing platforms.

• Unification of customer data in one location
• Full activation and customization of customer data
• Ability to activate on multiple marketing channels from customer data
• Higher ROI on ad campaigns

• Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.
• Treasure Data has helped to provide a positive predictive model for potential customers to upgrade their spending with the company, providing an immediate list of prospective leads to provide to the sales team.
• Treasure Data has now allowed us to define our LTV and 360-degree view of our customers, where we struggled with this before.

Looker and Stitch

Google Analytics, Parse.ly, Tableau Online

We have been implementing Treasure data at leading life science customers for more than 2 years. The platform has accelerated the Omnichannel journey and is a strategic lever for the next best action. Treasure data has the flexibility to integrate multiple sources including Web, CRM, email activities, event information, and 3rd party sources. It provides scalability to bring your own models to run on the platform.

• Treasure Data accelerate unified view development for customers.
• Dynamic rules based segmentation through user friendly interface for Marketers.
• Real-time personalization abilities allow us to engage with our customers.

Tealium AudienceStream

Treasure Data is being used to create a unified customer view across first-party customer data, CRM data, e-commerce orders, web visitors, mobile app users, ad impressions, email activity, SMS activity, and social activity that is the basis for higher-performing targeted audiences and activations.

• We had 111% increase in response rate on targeted emails.
• We got a 3x click-through rate increase.
• Increased addressability of consolidated customer file by 40%.

Tealium AudienceStream and Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Email Studio, Klaviyo, Facebook for Business, Google Ads (formerly AdWords), SellerCloud

Across the whole organization. Solves the problem of not having a central source of truth about all aspects of a customer and their journey across our digital and offline properties.

• Less reliant on third party data providers.
• Single source of truth for user counts.
• A secure environment for sensitive user data.

BlueConic, Twilio Segment and Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)