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AuthorityLabs, by Traject

Score10 out of 10

7 Reviews and Ratings

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What is AuthorityLabs, by Traject?

AuthorityLabs is an SEO tool providing keyword analysis, from Traject.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features AuthorityLabs, by Traject has to offer, as determined by TrustRadius' reviewers.
Based on 7 ratings of AuthorityLabs, by Traject's features
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Top Performing Features

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

    Category average: 8.3

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.8

  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.9

Areas for Improvement

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

    Category average: 7.3

  • Global SEO

    The tool integrates with non-U.S.-based search engines and works in multiple languages.

    Category average: 8.3

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

Reviews

What users are saying about AuthorityLabs, by Traject.
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A great, simple keyword rank tracking tool backed by excellent support

Incentivized
Tom PickView profile
Independent B2B Digital Marketing Consultant in Marketing at Webbiquity (1-10 employees employees)

Pros

  • Shows updated ranking for search position daily.
  • Tracks desktop and mobile rank.
  • Makes it easy to add notes and categorize keyword groups.

Cons

  • Doesn't do much more than track rankings and suggest keywords.
  • Doesn't provide diagnostics or recommendations for improvement.
  • This may have changed since we last used it, but keyword recommendations were not consistently useful.

Return on Investment

  • Helped identify promising keywords where more optimization work was needed.
  • Helped identify new, high-potential keywords to target.
  • Enabled us to fine-tune operations to improve mobile and local search results.

Alternatives Considered

SEMRush and Serpstat

Other Software Used

SEMRush, Serpstat, Brand24

Become an SEO Keyword authority with AuthorityLabs

Incentivized
Brett Doucette, ABC, MBAView profile
Digital Strategist/Manager in Marketing at Creative Syndicate (51-200 employees employees)

Pros

  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking

Cons

  • No API integration points (that I'm aware of) with marketing automation software like HubSpot or Marketo
  • A bit pricey (PLUS PRO level) compared to what you get with MOZ
  • UX/UI experience compared to SEM Rush and SpyFu needs some improvement

Return on Investment

  • Positive: You identify 'not provided' keywords now which can be extremely helpful to refocus SEO efforts for pulling in more organic SEO traffic to your site.

Alternatives Considered

SpyFu and Moz

AuthorityLabs - a very simple but great SEO tool to help small businesses

Incentivized
Billy BarkerView profile
Creative Director in Marketing at GPS Insight (51-200 employees employees)

Pros

  • Very simple interface that makes it easy to see what's most important - keyword rankings and their performance.
  • Uploading new keywords was very easy - you could type in them in or upload a spreadsheet.
  • Customizing data - we liked that we could filter our data in different ways.

Cons

  • Really no negatives - AuthorityLabs is a very basic and easy to use website.

Return on Investment

  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.

Other Software Used

BrightEdge, Pardot, Yoast Wordpress SEO Plugins

Good Bang for the Buck

Incentivized
Verified User
Director in Marketing (1-10 employees employees)

Pros

  • Simple, easy to use interface.
  • Easy to sort results based on keyword, ranking, overall progress.
  • Very easy to compare progress from campaign start, last month, last week, etc.

Cons

  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.

Return on Investment

  • Because it is a service offered at a low price-point, it is worthwhile.
  • It provides an easy to use and simple to navigate interface for monitoring keywords that may be desired for future SEO targeting.

Other Software Used

Hootsuite Pro, LiquidPlanner, Skype, Google Analytics