A great, simple keyword rank tracking tool backed by excellent support
Use Cases and Deployment Scope
We use AuthorityLabs primarily for daily rank checking and monthly reporting for SEO clients. As a consulting firm, we've used the tool on behalf of several clients. It helps them understand how well their sites are ranking for target keyword phrases and how their rankings are changing over time, as well as competitive comparisons.
Pros
- Shows updated ranking for search position daily.
- Tracks desktop and mobile rank.
- Makes it easy to add notes and categorize keyword groups.
Cons
- Doesn't do much more than track rankings and suggest keywords.
- Doesn't provide diagnostics or recommendations for improvement.
- This may have changed since we last used it, but keyword recommendations were not consistently useful.
Likelihood to Recommend
It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
