AuthorityLabs, by Traject Reviews and Ratings

Rating: 10 out of 10

Score

10 out of 10

Community insights

TrustRadius Insights for AuthorityLabs, by Traject are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Helpful Research Tool: Users have found Keyword Rank Checker to be a beneficial tool for conducting research, particularly in the context of YouTube marketing. They appreciate its ease of use in finding tags and keywords for videos, which aids in the development of their own keyword strategies.

Free Version Available: Several users appreciate that Keyword Rank Checker offers a free version, which is advantageous for those who cannot afford the full software. They also note that the data provided by Keyword Rank Checker is accurate.

Track Popularity of Domain in Specific Locations: Users highly value the feature that allows them to track the popularity of a domain in specific locations. This functionality provides valuable insights into their target audience's preferences and behaviors.

Reviews

4 Reviews

A great, simple keyword rank tracking tool backed by excellent support

Rating: 9 out of 10

Incentivized

March 15, 2020

Use Cases and Deployment Scope

We use AuthorityLabs primarily for daily rank checking and monthly reporting for SEO clients. As a consulting firm, we've used the tool on behalf of several clients. It helps them understand how well their sites are ranking for target keyword phrases and how their rankings are changing over time, as well as competitive comparisons.

Pros

Shows updated ranking for search position daily.
Tracks desktop and mobile rank.
Makes it easy to add notes and categorize keyword groups.

Cons

Doesn't do much more than track rankings and suggest keywords.
Doesn't provide diagnostics or recommendations for improvement.
This may have changed since we last used it, but keyword recommendations were not consistently useful.

Likelihood to Recommend

It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.

Tom Pick

Independent B2B Digital Marketing Consultant in Marketing at Webbiquity (1-10 employees)

Vetted Review

5 years of experience

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Become an SEO Keyword authority with AuthorityLabs

Rating: 9 out of 10

Incentivized

March 29, 2017

Use Cases and Deployment Scope

It's being used for more in-depth keyword tracking for a multitude of keywords across several websites. It's primarily being used by the department (marketing). It tracks progress on keyword tracking and is also great for reporting on a monthly and quarterly basis.

Pros

Keyword tracking (large volumes)
Keyword insights
Competitor Keyword tracking

Cons

No API integration points (that I'm aware of) with marketing automation software like HubSpot or Marketo
A bit pricey (PLUS PRO level) compared to what you get with MOZ
UX/UI experience compared to SEM Rush and SpyFu needs some improvement

Likelihood to Recommend

<ul><li>Keyword tracking and SERP results for organic and paid campaigns for a large volume of keywords.</li><li>Less appropriate if you want a deeper dive for SEO diagnostics and identifying potential fixes.</li></ul>

Brett Doucette, ABC, MBA

Digital Strategist/Manager in Marketing at Creative Syndicate (51-200 employees)

Vetted Review

3 years of experience

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Good Bang for the Buck

Rating: 6 out of 10

Incentivized

September 9, 2016

Use Cases and Deployment Scope

We currently use AuthorityLabs within our interactive department to monitor keyword ranking for targeted keywords for our clients. It provides a helpful comparison of progress for both local and nationwide keyword terms and their ranking on Google. It provides a simple and easy to navigate dashboard to quickly monitor progress for SEO initiatives.

Pros

Simple, easy to use interface.
Easy to sort results based on keyword, ranking, overall progress.
Very easy to compare progress from campaign start, last month, last week, etc.

Cons

The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
All results must be pulled into other programs for inclusion in monitoring reports.
Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.

Likelihood to Recommend

For an affordable and simplistic keyword monitoring tool, it works perfectly. It is simple to use, easy to navigate and provides a concise overview of rankings for targeted keywords.

Verified User

Director in Marketing (1-10 employees)

Vetted Review

1 year of experience

AuthorityLabs - a very simple but great SEO tool to help small businesses

Rating: 10 out of 10

Incentivized

August 30, 2016

Use Cases and Deployment Scope

AuthorityLabs was used by our Marketing department to report on targeted keywords for use in tracking and strategizing our SEO focus. We also used AuthorityLabs to monitor three of our top competitors search rankings to make sure we were targeting the same keywords as well as measuring our ranking/performance in comparison to theirs.

Pros

Very simple interface that makes it easy to see what's most important - keyword rankings and their performance.
Uploading new keywords was very easy - you could type in them in or upload a spreadsheet.
Customizing data - we liked that we could filter our data in different ways.

Cons

Really no negatives - AuthorityLabs is a very basic and easy to use website.

Likelihood to Recommend

Based on the account type we had - which was probably the lowest package - it is perfect for small businesses or companies who only focus on a few handfuls of keywords. If you are a larger business or wanting to be more involved in SEO, you probably want a different package or solution.

Billy Barker

Creative Director in Marketing at GPS Insight (51-200 employees)

Vetted Review

3 years of experience

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