Tradewing

Tradewing is an association management platform designed to streamline member management and enhance member engagement for associations of all sizes. According to the vendor, this versatile solution caters to a wide range of professions and industries, including professional associations, trade associations, nonprofit organizations, industry groups, and advocacy organizations. Tradewing aims to empower associations to efficiently manage their members, grow revenue, facilitate collaboration, and deliver member experiences.

Key Features

Comprehensive Member Management: According to the vendor, Tradewing offers a fully customizable member management system that simplifies the onboarding process and allows associations to manage both corporate and individual member types. It provides flexible payment options, automated renewal management with reminders, real-time reporting and analytics, and customizable membership grace periods.

24/7 Member Engagement: Tradewing provides an online community platform for associations to foster member engagement through live discussions, content sharing, interest-based groups, and mobile-friendly access from any device. The vendor claims that custom groups and tags enable personalized member experiences, while powerful moderation tools ensure a safe and meaningful community. Member analytics and engagement reports provide insights into member interests and behaviors.

Grow Revenue on Demand: Tradewing features a fully-integrated vendor platform that enables associations to drive non-dues revenue growth. According to the vendor, it includes a sponsor-sourcing service to attract new sponsors, custom-tailored growth programs for sponsors, expanded sponsorship opportunities, and unique benefits to build relationships with members. Revenue analytics help measure the success of sponsorship initiatives.

Full Life Cycle Member Management: Tradewing aims to automate member engagement and renewal processes, facilitate member community and collaboration through tools and features, offer an email marketing and automation suite for effective member communication, and provide an online and in-person event management platform. Additionally, associations can create personalized branding with the drag-and-drop website builder and explore non-dues revenue solutions through the vendor portal.

Member Community and Collaboration Tools: Tradewing aims to enhance member participation and provide insights into member interests through board and committee collaboration tools, engagement analytics, email performance insights, event registration and attendance reporting, and community analytics for a comprehensive view of member engagement.

Email Marketing and Automation: According to the vendor, Tradewing seamlessly integrates with preferred email marketing platforms, allowing associations to configure digest emails for member updates, segment email lists for targeted communication, track email engagement and content effectiveness through performance reporting, ensure compliance with spam protection and opt-out management, and customize member onboarding experiences.

Online and In-Person Event Management: Tradewing supports various event formats, including in-person, virtual, and hybrid events. It expands event reach by allowing open access to non-members, provides year-round engagement through virtual event spaces, sends automated event reminders to increase attendance, and offers customizable registration fields and ticketing options. Capacity limits for in-person events help avoid overbooking.

Drag-and-Drop Website Builder: Tradewing offers a user-friendly website builder that enables associations to create attractive websites without any coding skills. The customizable components allow for unique site design, while mobile optimization ensures a superior user experience. Associations can offer public and member-only pages, preview website edits, and leverage expert-designed pre-made components for quick website building.