TowerData

TowerData is a software designed to provide Email Data Quality and Enhancement Services. It allows businesses to enhance their email lists with over 100 different fields that include demographic, lifestyle, and purchase intent data. The software also boasts a database of over 500 million emails, names, and postal addresses which can be licensed for installation on-premises.

One of the key features of TowerData is its ability to identify dormant or unresponsive email addresses that are valid but most likely to respond to offers. This means businesses can focus on sending emails only to those who are more likely to engage with them. Additionally, the Email Intelligence feature provides alternate points of contact for email subscribers such as postal addresses, social media profiles, and current email addresses.

Moreover, the Email Enhancement feature helps create personalized and targeted offers based on customer behavior determined by their characteristics, interests, and location. With this segmentation capability that determines responsiveness levels of customers in databases –small or large- TowerData allows businesses from small-to-large enterprises within B2B platforms/B2C companies or agencies reach out effectively with customized subject lines; content images; calls-to-action (CTA); landing pages; among other details tailored according to customer preferences using enhanced data provided by this impressive tool.