Marketers Love Totango
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
The marketing department uses Totango to gain more insight into how our products are used. I use it to see if our customers are active users and which products they're utilizing the most.
Pros
- Seeing how often our customers are using our products.
- Finding out key contacts to reach out to those who are highly active or inactive users.
- Running reports on different customer segments.
Cons
- Pulling reports isn't super easy. The first six months I received an error and had to have coworkers download them. They've since given me a few work arounds, but a comprehensive solution would be preferred.
Likelihood to Recommend
It's obviously different for different departments, but the marketing and customer success groups utilize it a lot. Getting that extra insight about customers is really helpful.