We use TikTok for Business to target a younger demographic for our product to drive traffic to our website and get conversions which ultimately end in closed won sales deals. We integrate it with a whole suite of other software's for tracking and for insights. Overall its a simple and easy to use platform that gets the required job done for us.
Pros
Cost caps - budget controls and management
Analytics and audience insights
Bidding strategies - designed to fit to strategies
Easy to integrate with other softwares
Easy to use and set up
Cons
Fixed bids would be a great was to control budgets
Budget management - sometimes you can easily go over budget
UX is great but could use some fine tuning
Likelihood to Recommend
Its has our specific audience and niche thus its great for us. If you are trying to target a younger demographic then I would recommend giving it a go as it has a wide user base that has a global reach. But if you are targeting the older generation more it will not be best suited to your needs.