Awareness Optimization and Clear Reporting
Use Cases and Deployment Scope
We were looking for a vendor that could provide increased visibility into our awareness efforts. Rather than just reporting that gives you the overall CTR percentages and impression numbers, we wanted in-depth reporting that could help us optimize our overall awareness reach, as well as a vendor that would work alongside our team to provide constructive feedback and continuous monitoring of our campaign performance. That's where Think ABM came in - they were able to provide the reporting that we were looking for, as well as make any adjustments on the fly to optimize our overall campaign.
Pros
- Weekly in-depth reports
- Constructive feedback and next-steps
- Close campaign monitoring for performance optimization
- Clear, concise communication
Cons
- Additional information which websites host our ads
Return on Investment
- Higher CTR on all display, native, and video ads
