We use The List to find relevant and up to date industry colleagues.
Pros
The list is organized and easy to search - user friendly
The list provides up to date contact information
Provides relevant email leads
Cons
It would be nice if it were easier to get permission from contacts to be contacted
It would also be nice if contacts on the list had an opt in preference
Likelihood to Recommend
I think its great as a resource - white papers and seminars are available. I just wish there was an easier way to get permissions when purchasing the contact lists.
We use The List as one of the main ways to prospect and connect with new clients. The List is an amazing resource for my sales team. We also use The Daily Vista as a lead generator. It includes valuable information to use when outreaching to potential clients. I highly recommend it and think it is a valuable asset, and worth the investment.
Pros
Identify key contacts
Identify agency partners
Identify media investment levels
Understand roles and titles
Connect with LinkedIn to gather further info on the contact
Cons
Update more often, sometimes, but not often contact's titles or roles may be out of date
Likelihood to Recommend
I believe it is perfect for media and advertising. Gets our sales team to the right contacts and often the correct titles and emails.
We use The List specifically for our corporate sales team. We use it for identifying appropriate contacts at sales prospect companies. We have found it is particularly useful when prospecting larger brands and helps a lot with finding different ways in.
Pros
The list provides specific emails, phone numbers, and titles for individual contacts. This is a major help in the corporate sales world as finding the right contact is everything.
The List provides an awesome search function that allows for advanced searching of industries, brands, and contacts. The search function is perfect for boiling down exactly who or what I'm looking for, and also helps to generate new sales ideas.
The List does a very cool job of providing cool examples of creative and ad spots used in current campaigns. This is an excellent tool for brainstorming and creating proposals. This function is also fully searchable and easy to look through.
Cons
The more the merrier! The bigger and more extensive The List's database of companies and contacts can be, the better. One in every 10 or so companies I look up isn't included.
A constant focus on keeping the database up to date. I have experienced, on a number of occasions, getting bounce-back emails from contacts no longer with a company. However having the LinkedIn tie to contacts does sometimes help keep things current.
Even more fields to the search component. It would be interesting if you could pull a list of contacts by title or position across multiple companies, or pull certain brands based on pre-determined criteria.
Likelihood to Recommend
The List is perfect for sales prospecting and generating new leads. It is a vital part of my pipeline building, and I have many active conversations going that would not have been possible without The List. It is a fantastic resource and I am very grateful my company invested in it.
I do feel like it is less appropriate to use The List when dealing with a sales prospect that came my way via referral or personal network. The reason for this is it can be obvious to someone when you've obtained their information via a third party and may create some tension with your personal contact. Still, having the List is always nice to confirm things.
The list is used mostly by the sales team. It helps us keep tabs on the industry as a whole, and conduct in depth research on particular accounts of interest. It is massively beneficial not only in finding out who to get in touch with, but when, when not to, and how.
Pros
Contact information
Industry news
Cons
Sometimes missing contact information but it is hard to be perfect there
Likelihood to Recommend
While it is a good source of company news (the Daily Vista is a subscription service I use that keeps me up to date on the happenings in my industry/ territory every day) it should definitely not be used as the only resource. That said, to be able to see what is going on then immediately click through into contact info is a tremendous help.
