What is Tailwind?
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
Categories & Use Cases
Top Performing Features
Paid media management
Users can manage and optimize paid social media posts across different channels.
Category average: 7.7
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.7
Real-time tracking
The tool tracks mentions and comments in real-time.
Category average: 8.5
Areas for Improvement
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 8.4
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 8.6
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.7