Taboola Professional, Scientific, and Technical Services Reviews & Insights

Score8 out of 10

29 Reviews and Ratings

Community insights

TrustRadius Insights for Taboola are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy-to-use Interface: Many users have praised Taboola for its easy-to-use interface, stating that it is intuitive and simple to navigate. With this user-friendly design, managing campaigns becomes a seamless process, allowing users to easily access the features they need.

Great Customer Service: Several reviewers have expressed their appreciation for the excellent customer service provided by Taboola. Users have reported that the account representatives are responsive and quick to assist with any questions or issues that arise. This level of support helps users feel valued and supported as they navigate the platform.

Custom Targeting Feature: The custom targeting feature offered by Taboola has received positive feedback from numerous customers. This functionality enables users to reach their specific target audience effectively, ensuring their ads are shown to top-of-funnel traffic. By providing this capability, Taboola empowers marketers with the tools needed to optimize campaign performance and achieve desired results.

Taboola Reviews

5 Reviews

Professional, Scientific, and Technical ServicesAccounting1Marketing & Advertising4

Not impressive, but it gets the job done for generating second-tier traffic.

Rating: 8 out of 10

Incentivized

September 22, 2020

Use Cases and Deployment Scope

We're using Taboola to run native advertisements to generate website traffic and lead generation. I am the sole media buyer for our account but I work with another co-worker to maintain the account and the relationship with our Taboola account representative. They address 2nd-tier quality web traffic and provide some insights into who's clicking on our ads.

Pros

It's easy to set up campaigns.
The interface isn't too difficult to navigate.
Account Reps are quick to answer questions.
Many options for targeting
Easy pixel implementation
Helpful UTM tracking macros
Supports look-alike audiences

Cons

The UI is clunky navigating between managing campaigns and viewing performance.
The lack of performance whitelisting makes it difficult to zero-in on the best traffic.
Lack of ability to block websites in bulk
Creative approval is arbitrary and vague when denied.
Creative approval is slow.
I still get traffic outside of the US even after setting up a campaign only in the US.

Likelihood to Recommend

If you want to have your company advertised on news websites across the United States then Taboola is perfect. If you're looking for clicks and impressions but not so much interested in traffic that is highly engaged and converting often then I'd suggest Taboola as an option to run traffic, too. This is the perfect platform for grey-hat offers and similar ideas. I wouldn't suggest it for running ads on your website due to some strict conditions and the fact that it might not necessarily play nice with traffic coming from Facebook.

Verified User

Employee in Marketing (Marketing & Advertising company, 51-200 employees)

Vetted Review

1 year of experience

Terrible company with horrible customer service

Rating: 1 out of 10

Incentivized

June 26, 2020

Use Cases and Deployment Scope

I rarely leave reviews, but using Taboola has been a horrible experience for me. I initially signed up for their trial, and suddenly I wasn't able to log in. I created a campaign with a daily budget of 100USD, but since I wasn't able to log in, I couldn't check up on the campaign, or pause it. I reached out to the customer support several times, who of course waited 10 days with replying to my email. They told me to log in and pause it myself, but since this wasn't possible, I emailed them again and asked them to pause it for me. After countless days of back-and-forth emailing with their support team, I was able to log in and see that I had been spending hundreds of USD on a campaign with only a few clicks.

I will not recommend using Taboola to anyone.

Cons

Terrible customer service.
Terrible dashboard.
Horrible ad performance.

Likelihood to Recommend

I cannot imagine any scenario where Taboola is well suited.

Verified User

Contributor in Corporate (Accounting company, 1-10 employees)

Vetted Review

1 year of experience

Taboola Is Great For Targeting A Wider Audience & Getting Results

Rating: 7 out of 10

Incentivized

May 6, 2020

Use Cases and Deployment Scope

Taboola is used by our SEM team to run display/native campaigns to target a wider audience. It helps us target users that we otherwise would not be able to show ads.

Pros

Custom targeting
Remarketing
Easy to use user interface
Great customer service

Cons

I would like to see an easier way to exclude irrelevant sites that our ads received impressions or clicks on.
Being able to bid on specific sites only.

Likelihood to Recommend

I think Taboola is great for either lead gen or for shopping product sites. I would definitely have a full-time person running the campaigns. If not managed properly, things can get out of hand with costs going up and conversion rates dropping.

Garegin Baghdasaryan

Senior Digital Media Manager in Marketing at Apollo Interactive (Marketing & Advertising, 11-50 employees)

Vetted Review

4 years of experience

No taboo about Taboola -- except for confidential info of course!

Rating: 9 out of 10

Incentivized

August 4, 2019

Use Cases and Deployment Scope

We use Taboola as a recommendation tool, as it was originally intended. We strive to create high-quality content that engages our readers, and Taboola has an ever-growing reach all over the world. The invaluable insight that trends.taboola.com provides can be useful for other networks as well. It provides a glimpse into what humans currently like to click on.

Pros

A good value on clicks -- they have visitors for all CPCs!
Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever.
High quality -- their policies ensure that only enjoyable, modest content is provided.

Cons

Account managers -- some of them underestimate the effort that goes into creating the creatives and the landing pages, and suggest abandoning them instead of helping (with a simple instruction of a few words) to make them acceptable.
Strict content policies and human preferences being mixed up. Inconsistency sometimes sneaks into the review process.
Deleting campaigns created in error -- with a bin function even! That would be great.

Likelihood to Recommend

I recommend you read their extensive policy, and decide if their conditions and your needs match. I cannot give specific scenarios, as Taboola is mainly what you make of it. It all depends on what you want to show and to whom. The targeting isn't nearly as precise as on Google's or Facebook's network, so if you want to sell dog coats to local chihuahua owners, you probably won't love Taboola, but you might!

Verified User

Manager in Marketing (Marketing and Advertising company, 1-10 employees)

Vetted Review

1 year of experience

Taboola Works to Promote Content

Rating: 8 out of 10

Incentivized

March 22, 2016

Use Cases and Deployment Scope

Taboola is used to increase and promote specific content and bring traffic to websites. This tool is used by the search and content marketing teams.

Pros

Taboola ads blend in with the sites they are shown on so users are more likely to click to the content.

Cons

I find the interface somewhat difficult to navigate.
You are unable to drill down to the article level to view data.

Likelihood to Recommend

Taboola is a great tool to promote specific content in a native ad.

Verified User

Strategist in Marketing (Marketing and Advertising company, 51-200 employees)

Vetted Review

2 years of experience

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