Taboola Reviews and Ratings

Use Cases and Deployment Scope

We are using Taboola to drive curation of new articles and generate more traffic on the site. Taboola is one of our partners whom we send data and they provide recommendation to the user based on Article they are reading or they are interested in. We using their services across entire site.

Likelihood to Recommend

Well:

It provided good recommendation as curation function on the site to the customer and solves User needs on interested topic they want to read. It is also good to generate traffic on the site by advertising.

Less:

Needs to improve on lazy loading and looks and feel of their curation module design.

Use Cases and Deployment Scope

We're using Taboola to run native advertisements to generate website traffic and lead generation. I am the sole media buyer for our account but I work with another co-worker to maintain the account and the relationship with our Taboola account representative. They address 2nd-tier quality web traffic and provide some insights into who's clicking on our ads.

Likelihood to Recommend

If you want to have your company advertised on news websites across the United States then Taboola is perfect. If you're looking for clicks and impressions but not so much interested in traffic that is highly engaged and converting often then I'd suggest Taboola as an option to run traffic, too. This is the perfect platform for grey-hat offers and similar ideas. I wouldn't suggest it for running ads on your website due to some strict conditions and the fact that it might not necessarily play nice with traffic coming from Facebook.

Use Cases and Deployment Scope

I rarely leave reviews, but using Taboola has been a horrible experience for me. I initially signed up for their trial, and suddenly I wasn't able to log in. I created a campaign with a daily budget of 100USD, but since I wasn't able to log in, I couldn't check up on the campaign, or pause it. I reached out to the customer support several times, who of course waited 10 days with replying to my email. They told me to log in and pause it myself, but since this wasn't possible, I emailed them again and asked them to pause it for me. After countless days of back-and-forth emailing with their support team, I was able to log in and see that I had been spending hundreds of USD on a campaign with only a few clicks.

I will not recommend using Taboola to anyone.

Likelihood to Recommend

I cannot imagine any scenario where Taboola is well suited.

Use Cases and Deployment Scope

Taboola is used by our SEM team to run display/native campaigns to target a wider audience. It helps us target users that we otherwise would not be able to show ads.

Likelihood to Recommend

I think Taboola is great for either lead gen or for shopping product sites. I would definitely have a full-time person running the campaigns. If not managed properly, things can get out of hand with costs going up and conversion rates dropping.

Use Cases and Deployment Scope

We use Taboola as a recommendation tool, as it was originally intended. We strive to create high-quality content that engages our readers, and Taboola has an ever-growing reach all over the world. The invaluable insight that trends.taboola.com provides can be useful for other networks as well. It provides a glimpse into what humans currently like to click on.

Likelihood to Recommend

I recommend you read their extensive policy, and decide if their conditions and your needs match. I cannot give specific scenarios, as Taboola is mainly what you make of it. It all depends on what you want to show and to whom. The targeting isn't nearly as precise as on Google's or Facebook's network, so if you want to sell dog coats to local chihuahua owners, you probably won't love Taboola, but you might!

Use Cases and Deployment Scope

Taboola is used by my company's social media team -- which handles all social media accounts and other digital marketing tools needed to reach out more readers. As a member of the social media team, I am currently responsible for managing Taboola for the company. My responsibility ranges from targeting the audience to curating the news articles that we want to promote across Taboola's platform.

Likelihood to Recommend

Taboola is well suited when you want to reach out new audience and you have a grasp on what kind of audience you want. Taboola allows you to choose where your promoted contents will be displayed and where they should not (blacklist and whitelist), hence you have the ability to target an audience from similar websites.

I personally use Taboola to promote contents that have longer shelf-life, because it takes a while for a content to perform on Taboola. If you're on tight schedule, you might want to tinker your spending setting on each campaign.

Use Cases and Deployment Scope

Taboola is a native advertising platform that I've used to reach top of funnel traffic effectively and on the cheap. You can expect to pay CPM rates below $1 and if you retarget those users via their platform, the CPM rates are usually between $1-$3. It is pretty much a self-serve platform, but I found the Taboola support responsive and well trained.

Likelihood to Recommend

Generating top of funnel traffic. If premium site targeting is your main goal, this may not be the best platform to reach your goals. You will be able to reach some big publishers (e.g., MSN, Huffington Post, Bloomberg), but a lot of traffic comes from smaller publishers. You have the ability to bid up on specific publishers and/or block specific publishers from your campaigns.

Use Cases and Deployment Scope

We use Taboola in the marketing and client programs department. We also use Taboola as a revenue driver on our site. The main use for us is as a marketing tool to drive users with similar interests to our content. Since the users are already reading similar content the engagement is pretty high.

Likelihood to Recommend

It really varies depending on the content we upload to taboola. Some campaigns are less expensive than the competition and some are more [expensive], but have the same level of engagement. You can not know unless you try your content with each platform. The Taboola widget on our site is very effective not only for driving revenue but showing our users other articles from our site.

Use Cases and Deployment Scope

Taboola is used to increase and promote specific content and bring traffic to websites. This tool is used by the search and content marketing teams.

Likelihood to Recommend

Taboola is a great tool to promote specific content in a native ad.