Taboola Information Reviews & Insights

Score8 out of 10

29 Reviews and Ratings

Community insights

TrustRadius Insights for Taboola are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy-to-use Interface: Many users have praised Taboola for its easy-to-use interface, stating that it is intuitive and simple to navigate. With this user-friendly design, managing campaigns becomes a seamless process, allowing users to easily access the features they need.

Great Customer Service: Several reviewers have expressed their appreciation for the excellent customer service provided by Taboola. Users have reported that the account representatives are responsive and quick to assist with any questions or issues that arise. This level of support helps users feel valued and supported as they navigate the platform.

Custom Targeting Feature: The custom targeting feature offered by Taboola has received positive feedback from numerous customers. This functionality enables users to reach their specific target audience effectively, ensuring their ads are shown to top-of-funnel traffic. By providing this capability, Taboola empowers marketers with the tools needed to optimize campaign performance and achieve desired results.

Reviews

3 Reviews

Information

Good for Recommendation and Curation To get More Monetization

Rating: 7 out of 10

Incentivized

September 2, 2021

Use Cases and Deployment Scope

We are using Taboola to drive curation of new articles and generate more traffic on the site. Taboola is one of our partners whom we send data and they provide recommendation to the user based on Article they are reading or they are interested in. We using their services across entire site.

Pros

Advertise
Recommendation
Curation
Customer interest

Cons

Defensive check on their API
API response time
Look and feel of their curation module

Likelihood to Recommend

Well:
It provided good recommendation as curation function on the site to the customer and solves User needs on interested topic they want to read. It is also good to generate traffic on the site by advertising.
Less:
Needs to improve on lazy loading and looks and feel of their curation module design.

Verified User

Team Lead in Information Technology (Media Production company, 10,001+ employees)

Vetted Review

5 years of experience

Taboola: Great network, great users

Rating: 10 out of 10

Incentivized

January 11, 2019

Use Cases and Deployment Scope

Taboola is used by my company's social media team -- which handles all social media accounts and other digital marketing tools needed to reach out more readers. As a member of the social media team, I am currently responsible for managing Taboola for the company. My responsibility ranges from targeting the audience to curating the news articles that we want to promote across Taboola's platform.

Pros

Taboola's network is made up of high-quality websites that are similar to our own. This means that we can attract high-quality readers and that the impressions are not wasted on just any other internet user.
The pricing is great. There are two bidding systems: smart and fixed bidding so that you can choose according to your need and budget, of course.
Related to the first point: since the users are high-quality, they spend more time on your website and end up reading more pages. When you consider this, Taboola's pricing is way cheaper than other similar platforms.
Easy to use dashboard. The dashboard puts everything you need to know upfront, from CPC, spending, and results.

Cons

Uneven performance across one campaign. I usually curate 10 to 15 news articles to be promoted in Taboola, and usually, only two or three perform really well and eat up a huge piece of the budget. Sometimes you have to separate contents into different campaigns so that you'll have more even performance.
Since Taboola caters to all kind of websites, it is sometimes hard for news media to compete and follow their content best practice. It takes a while to have a grasp on what kind of contents perform well on Taboola.
Also, being a news website, we have varying contents including that which is related to pornography or violence. Sometimes Taboola doesn't allow us to promote these kinds of contents, even though the materials do not promote pornography or violence.

Likelihood to Recommend

Taboola is well suited when you want to reach out new audience and you have a grasp on what kind of audience you want. Taboola allows you to choose where your promoted contents will be displayed and where they should not (blacklist and whitelist), hence you have the ability to target an audience from similar websites.

I personally use Taboola to promote contents that have longer shelf-life, because it takes a while for a content to perform on Taboola. If you're on tight schedule, you might want to tinker your spending setting on each campaign.

Devina Heriyanto

Community Officer in Social Media at The Jakarta Post Digital (Media Production, 51-200 employees)

Vetted Review

2 years of experience

View profile

Traffic, traffic, traffic.

Rating: 7 out of 10

Incentivized

February 13, 2018

Use Cases and Deployment Scope

Taboola is a native advertising platform that I've used to reach top of funnel traffic effectively and on the cheap. You can expect to pay CPM rates below $1 and if you retarget those users via their platform, the CPM rates are usually between $1-$3. It is pretty much a self-serve platform, but I found the Taboola support responsive and well trained.

Pros

Target top of funnel traffic on the cheap.
Transparency when it comes to placements, rates, etc.
Ability to exclude underperforming segements, placements, devices, etc.

Cons

Introduce view-trough and click-through reporting

Likelihood to Recommend

Generating top of funnel traffic. If premium site targeting is your main goal, this may not be the best platform to reach your goals. You will be able to reach some big publishers (e.g., MSN, Huffington Post, Bloomberg), but a lot of traffic comes from smaller publishers. You have the ability to bid up on specific publishers and/or block specific publishers from your campaigns.

Kelly Saux

Director Direct Response Marketing in Marketing at Pimsleur Language Programs / Simon & Schuster Audio (Publishing, 501-1000 employees)

Vetted Review

2 years of experience

View profile

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Taboola: Great network, great users

Rating: 10 out of 10

Incentivized

January 11, 2019

Use Cases and Deployment Scope

Pros

Taboola's network is made up of high-quality websites that are similar to our own. This means that we can attract high-quality readers and that the impressions are not wasted on just any other internet user.
The pricing is great. There are two bidding systems: smart and fixed bidding so that you can choose according to your need and budget, of course.
Related to the first point: since the users are high-quality, they spend more time on your website and end up reading more pages. When you consider this, Taboola's pricing is way cheaper than other similar platforms.
Easy to use dashboard. The dashboard puts everything you need to know upfront, from CPC, spending, and results.

Cons

Uneven performance across one campaign. I usually curate 10 to 15 news articles to be promoted in Taboola, and usually, only two or three perform really well and eat up a huge piece of the budget. Sometimes you have to separate contents into different campaigns so that you'll have more even performance.
Since Taboola caters to all kind of websites, it is sometimes hard for news media to compete and follow their content best practice. It takes a while to have a grasp on what kind of contents perform well on Taboola.
Also, being a news website, we have varying contents including that which is related to pornography or violence. Sometimes Taboola doesn't allow us to promote these kinds of contents, even though the materials do not promote pornography or violence.

Likelihood to Recommend

Devina Heriyanto

Community Officer in Social Media at The Jakarta Post Digital (Media Production, 51-200 employees)

Vetted Review

2 years of experience

View profile