Spiceworks Ziff Davis (SWZD) offers lead generation solution designed to identify in-market leads for the customer's products and deliver relevant content to them, with the goal of using personalized offers to convert them.

Content Syndication

A solution to build and expand the top-of-the-funnel pipeline with companies and contacts that meet a specific criteria. By syndicating content on trusted, industry-specific sites, SWZD states the user can target in-market buyers that are in the process of evaluating technology solutions and open to engaging with brands and companies.

The service helps expands the customer's reach and get content in front of the buying committee as they conduct their own research — even before marketing and sales teams engage with them directly. Spiceworks Ziff Davis pre-identifies businesses showing intent to buy through first-party intent data, drawing from a pool of more than 500,000 businesses across 50 intent segments.

Targeted contacts are derived from a group of individuals within a business that have shown buying signals towards specific technology segments; wherein the prospect has demonstrated a desire to consume content either via telemarketing or downloading an asset.

HQL Plus

A service that aims to produce the right contacts, from in-market companies that have agreed to talk to a rep. Includes curated questions and filtering criteria to pinpoint key decision-makers in the buying collective based on budget, internal influence, need for the product, and purchase timelines.

The ultimate aim is to generate leads that are more sales-ready by identifying buyers that are already further down the sales funnel. These are priority leads and if correctly nurtured, can deliver unparalleled conversion rates.

BANT

A service that provides leads that are in-market, down the funnel, near the end of their buying journey. SWZD preps them, primes them, and passes them on as potential customers.

SWZD analysts are present to help navigate and understand clients' product offerings so they can have informed conversations with influencers and decision-makers. Analysts then deliver pre-qualified leads that have expressed intent to purchase, providing a hand-off, directly to the client's sales team.

SWZD Lead Generation

What is SWZD Lead Generation?

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