Swoop: Effective Reach
Use Cases and Deployment Scope
We’re currently using it for a specific product line within the digital team. It is currently addressing awareness reachability with search keyword targeting.
Pros
- Large inventory to acquire impressions and clicks
- Engagement results indicate strong audience interest
- Managed service very helpful and engaging for better performance
Cons
- Would like to have visibility of revenue performing sites and targeting
- 1st party integration with doubleclick would simplify implementation
- Have more refined targeting specific to audiences
Likelihood to Recommend
Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
