Excellent affiliate network for Media Buyers
Use Cases and Deployment Scope
We use Squaredance as our affiliate tracking platform for our media buying affiliate program. We use Impact for managing our traditional affiliates and then added Squaredance specifically for managing our media buying affiliates. It has been a HUGE boost in incremental volume to each of our affiliate programs/channels. Since adding and optimizing with Squaredance affiliates we've seen anywhere between a 36% to 49% year over year growth in our affiliate programs for each of our BEGiN brands.
Pros
- Media buying affiliate recruitment
- Optimizing with media buying affiliates
- Easy integration
- Reporting
Cons
- No coupon code tracking
- No revenue numbers in reporting
- Smaller brands sometimes have a hard time getting attention from top affiliates
Most Important Features
- Huge network of media buying affiliates
- Easy integration
- Performance based pricing
Return on Investment
- Significantly scaled up our affiliate program's volume
