Employee Advocacy by Sprout Social

Employee Advocacy by Sprout Social (formerly Bambu) is a social media marketing tool that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on Facebook, Twitter, and LinkedIn.

There are three main use cases for Employee Advocacy by Sprout Social: Marketing, HR, and Sales. In terms of Marketing, the solution aims to leverage employee advocacy to increase brand awareness within employees' social networks. In terms of HR, it fosters employee engagement with brand content and company-related topics (by getting them to read, post and comment on things), and also contribute to social recruiting efforts (by sharing job postings and employer branding content with their networks). In terms of Sales, it aims to enable social selling by allowing salespeople to distribute brand and industry content to their networks.

The solution is available on the Sprout Social Platform.