Cool analytics tool for emerging as well as mature businesses
Use Cases and Deployment Scope
I use it in my company in order to evaluate & analyze audience data that comes to our website for buying the products. It is quite critical for us to undersand the consumer journey and their behaviour on website. This tool helps us understand the journey a buyer take when visting our website
Pros
- User journey
- Website page views
- Landing pages view
- User experience on website
Cons
- Website optimization which helps us generate more leads
- Increased sales due to tracking & detailed view of our customer journey
- Reporting & analytics
Return on Investment
- It is good and does the work properly as promised
- User interface is modern
- No lag and frequent maintenance updates
Alternatives Considered
Adobe Analytics
Other Software Used
OneDrive, Google Authenticator, Facebook Business Manager



