Splash Event Marketing Platform

Score6.7 out of 10

78 Reviews and Ratings

What is Splash Event Marketing Platform?

Splash helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships.

Splash is an event marketing platform that helps teams do all of this by building and hosting virtual, in-person, and hybrid events. By marrying data and design, Splash helps users market, measure, and scale event programs.

From simplifying event page and email creation to capturing audience insights and measuring event ROI, Splash aims to help everyone in an organization build their own branded, connected, and compliant programs in minutes or hours, not days or weeks.

Categories & Use Cases

Media

actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.

the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier, and Zoom.

the real-time data and analytics that provide the insights to prove success and build better programs.

Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.

1 / 6

Responsive Design for Web Access
Web design aimed at producing easy-to-read sites across a range of different devices.
Category average: 7.8
Calendar integration
Scheduling capabilities integrate with users’ Calendars.
Category average: 8.3
Integrates with social media
Integrates with social media sites like Twitter and LinkedIn to promote meetings and webinars.
Category average: 8.1

Confidential attendee list
Presenters, moderators, or admins can see a confidential list of attendees that is not visible to all attendees.
Category average: 8.6
User authentication
Administrators can require users to authenticate their identities before joining a meeting.
Category average: 8.5
Networking
Video and text chats specifically for attendee networking are available
Category average: 8.4

Ashkhan Ahmed

Engineer Technology in Information Technology at Verticurl Marketing private limited (1001-5000 employees employees)

Use Cases and Deployment Scope

We are using Splash for an in-person Event. For Lead Sync we are using Adobe Marketo Marketing Tool. After creating an Event in Splash, we can manage everything within Splash, including changing the status and adding more questions to the form. For an in-person Event, we can easily use Splash and send automated emails through it upon audience activities.

Pros

In person events
Event program with Marketo software.
Easy to maintain event.

Cons

More user interface.
More easy way for Landing Page build.
Webinar Event.

Return on Investment

Easy to maintain Event.
Best Event platform for B2B.
Easy to manage with marketing Automation software.

Usability

Alternatives Considered

Zuddl

Other Software Used

Knak, Zuddl, Adobe Marketo Engage

Verified User

Team Lead in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

Our initial intent in adopting Splash was to fully transition our event invitation process to the platform, leveraging its capabilities for templated invitations, guest management, and on-site check-in. The goal was to streamline event workflows, improve brand consistency, and enhance the attendee experience.

However, we’ve encountered several roadblocks that have limited our use of the platform. Currently, we primarily utilize Splash for on-site check-in and for building the initial shell of event invitations. While the platform offers potential for broader use, such as full-scale invite deployment and email automation, challenges around functionality, flexibility, and integration have prevented us from implementing it to its full extent.

We’re continuing to evaluate how to better integrate Splash into our event workflow, but at this time, its use remains relatively limited in scope.

Pros

When it works, the check-in feature is especially valuable and helps streamline guest arrival. However, over the past year, we've experienced a number of technical and performance issues that have impacted reliability and limited broader adoption.

Cons

There is definitely room for improvement—particularly around customer support. Having access to a live customer service phone line would significantly enhance the user experience.
Additionally, receiving clear, direct answers rather than being sent documentation to read through would make troubleshooting more efficient and less time-consuming especially when onsite

Return on Investment

When all six of our Splash iPads went down just before our biggest event of the year, it caused pure panic. Despite our team scrambling to troubleshoot, we were only able to get four back online—and no clear reason for the failure was ever identified. This created a huge backlog at check-in, and to make matters worse, both printers dropped as we opened the doors, leaving guests stuck in a long line with extended wait times.

Usability

Alternatives Considered

Cvent Event Management

Verified User

Director in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We use Splash to create event landing pages, track registrations both within Splash as well as via Salesforce integration where invitees and registrants are tracked through campaigns. We use Splash to send reminder emails as well as integration to Zoom where we host our virtual events. It's important for us to know whether a person registered and attended, or did not attend so that we can send follow-up communications based accordingly. Splash allows us to do this easily.

Pros

Calendar Invites
Salesforce Integration
Waitlist

Cons

Multisession events
Events spanning multiple days with registration for each day independently
Ability to easily modify confirmation emails or calendar events

Return on Investment

Negative impact on event registrations due to poor deliverability
Support is supposed to be U.S. based only for our account, however we frequently get routed to non-U.S. support only to need to be transferred back once they ask us a lot of questions that need to be repeated again.

Usability

Other Software Used

Salesforce Sales Cloud, Salesforce Marketing Cloud

Verified User

Director in Sales (201-500 employees employees)

Use Cases and Deployment Scope

We use Splash Event Marketing Platform for events where we want to do event RSVP tracking and analytics. The business problems the product addresses is providing us a central location to advertise and entice our clients to attend our events. We utilize Splash Event Marketing Platform on 15-20 events per year and especially appreciate the tracking links function.

Pros

Tracking links
Customizable web pages
Check in pages

Cons

Guest analytics as far as how many events a guest attends
Integration with hubspot
being able to block a email address from RSVPing and not just a domain.

Return on Investment

Not much tangible ROI driven specifically by Splash Event Marketing Platform at the moment.

Usability

Alternatives Considered

Eventbrite

Other Software Used

HubSpot CRM, Asana

Verified User

Supervisor in Human Resources (5001-10,000 employees employees)

Use Cases and Deployment Scope

We used the CRM system Splash Event Marketing Platform for registrations to our hiring events, where candidates can register for a date and time along with uploading their resume to attend the event. It gives the candidate the ability to be in control of which date and time they will attend.

Pros

web based
Follow up communication with attendees being automated

Cons

Customer support, in my experience, rarely addresses the issue you may face - I spend more time resolving my own issues since
When the site doesn't work, or goes down - since we use it daily - it cause mass panic.
Tracking - I think this is an area that could definitely use some help is how the Marketing data is compiled and used.