Cvent Event Management vs. Splash Event Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cvent Event Management
Score 9.3 out of 10
N/A
Cvent is a cloud-based enterprise event management company with nearly 4,000 employees and over 300,000 users worldwide. Cvent offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, email marketing, and attendee engagement. Cvent's suite of products automate and simplify the planning process to maximize the impact of events. Cvent provides hoteliers with an integrated platform, enabling…N/A
Splash
Score 6.7 out of 10
N/A
Splash helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting virtual, in-person, and hybrid events. By marrying data and…
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Pricing
Cvent Event ManagementSplash Event Marketing Platform
Editions & Modules
No answers on this topic
Free: For Personal Use and Occasional Small Business Events
$0.00
Pro: For More Design and Access Control
Contact Sales
per year
Enterprise: For Solutions and Workflows at Scale
Contact Sales
per year
Offerings
Pricing Offerings
Cvent Event ManagementSplash
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cvent Event ManagementSplash Event Marketing Platform
Features
Cvent Event ManagementSplash Event Marketing Platform
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Cvent Event Management
6.4
Ratings
26% below category average
Splash Event Marketing Platform
9.0
Ratings
7% above category average
Responsive Design for Web Access6.50 Ratings10.00 Ratings
Mobile Application6.80 Ratings8.00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.00 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Cvent Event Management
8.6
Ratings
0% above category average
Splash Event Marketing Platform
9.3
Ratings
8% above category average
Calendar integration8.80 Ratings10.00 Ratings
Meeting initiation8.50 Ratings00 Ratings
Integrates with social media8.10 Ratings10.00 Ratings
Record meetings / events8.80 Ratings00 Ratings
Slideshows8.90 Ratings00 Ratings
Event registration8.60 Ratings8.00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
Cvent Event Management
8.9
Ratings
8% above category average
Splash Event Marketing Platform
-
Ratings
Live chat8.80 Ratings00 Ratings
Audience polling9.10 Ratings00 Ratings
Q&A9.00 Ratings00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Cvent Event Management
8.8
Ratings
5% above category average
Splash Event Marketing Platform
4.3
Ratings
64% below category average
User authentication8.90 Ratings3.00 Ratings
Participant roles & permissions8.60 Ratings5.00 Ratings
Confidential attendee list8.90 Ratings5.00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Cvent Event Management
8.0
Ratings
6% below category average
Splash Event Marketing Platform
9.3
Ratings
9% above category average
Branding options7.90 Ratings10.00 Ratings
Integration to Marketing Automation8.60 Ratings10.00 Ratings
Attendee list export7.60 Ratings8.00 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Cvent Event Management
8.4
Ratings
1% above category average
Splash Event Marketing Platform
7.0
Ratings
17% below category average
Registration, RSVP, and ticketing7.60 Ratings8.00 Ratings
Email marketing8.20 Ratings10.00 Ratings
Livestreaming8.40 Ratings00 Ratings
Audience engagement8.40 Ratings00 Ratings
Event recording8.50 Ratings00 Ratings
Virtual booths8.40 Ratings00 Ratings
Networking8.70 Ratings2.00 Ratings
Event analytics8.80 Ratings8.00 Ratings
User Ratings
Cvent Event ManagementSplash Event Marketing Platform
Likelihood to Recommend
9.4
(0 ratings)
4.0
(0 ratings)
Likelihood to Renew
9.5
(0 ratings)
-
(0 ratings)
Usability
8.5
(0 ratings)
8.0
(0 ratings)
Availability
5.5
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
5.0
(0 ratings)
9.1
(0 ratings)
In-Person Training
6.4
(0 ratings)
-
(0 ratings)
Online Training
8.2
(0 ratings)
-
(0 ratings)
Implementation Rating
6.4
(0 ratings)
-
(0 ratings)
Configurability
7.3
(0 ratings)
-
(0 ratings)
Ease of integration
5.5
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(0 ratings)
-
(0 ratings)
User Testimonials
Cvent Event ManagementSplash Event Marketing Platform
Likelihood to Recommend
The breadth of features is such that Cvent Event Management is a strong choice for events of significant scope and complexity, particularly in volume and diversity of programming. The learning curve may be on the steep side for customers with simpler needs, though Cvent Event Management is addressing this by providing more streamlining in their solution suite.
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When we first started using Splash Event Marketing Platform, the platform showed great promise and worked well for our team’s needs. However, over the past year, we’ve encountered issue after issue—many of which are described by support as problems “no one else has ever experienced.” Unfortunately, this has happened frequently, making it difficult to trust the platform for consistent execution.
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Pros
  • Registration platform can handle nearly any need.
  • Event websites are easy to build and support customization.
  • Support is available in multiple formats should you run into issues.
  • There is a large user community where you can reach out for ideas and help.
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  • Their support team is very friendly and helpful. They get back to me within a couple of hours and have lots of resources to help remotely.
  • I like being able to check people in on mobile.
  • Their templates make it easy to design something cool. I'm not a trained designer, but using Splash templates lets me create cool invitations that look very well designed.
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Cons
  • You have to implement a workaround to use images in your session descriptions.
  • They tend to add features by acquiring other platforms, but then don't always cleanly integrate them into Cvent itself, so they always seem sort of ratcheted on.
  • The media and document library is pretty basic, so you need to take extra steps to link PDFs and other documents within the registration process if you choose to host the docs on Cvent.
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  • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
  • The formatting across the layout page is not always consistent, specifically text sizing.
  • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
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Likelihood to Renew
I enjoy the app and what it has to offer. It makes working in events a lot easier! Before I would have to go to our warehouse and print name badges and write out different names if they needed it. Attendees also did not have access to our breakout sessions. Now, I can adjust names onsite and we can allow attendees to access our sessions before the event begins
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Because easy to interface and easy to manage Splash platform and individual event platform and easy to integrate with third party software such as Adobe Marketo and others softwares. Easy to maintain status and easy to relate with Salesforce campaign through Marketo . Useful in lead capturing and generation and so on we can enable business through splash.
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Usability
Cvent has a lot of functionality, which can be overwhelming to new users who are not too technically savvy. However, Cvent does a great job of providing tools and support for users to learn and troubleshoot. I also appreciate the work and progress that Cvent has been making in Accessibility.
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The platform works, and it is a good system. I think there is always room for improvement. and I would like to see them up their client resolutions when it comes to problems with using the system. and see them take a more aggressive approach to addressing the clients changing needs
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Reliability and Availability
Cvent does go down pretty frequently. And while it often doesn't impact day to day use usually, if it does go down at the wrong time, you may not be able to access very important event information when you need it. Usually outages do not last very long, but it could still be a very bad situation if this happens at the wrong moment
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No answers on this topic
Performance
When pulling reports and it can sometimes lag a bit and that can be frustrating when you are trying to get things done on a timeline
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No answers on this topic
Support Rating
The company offers 24/7 customer support, including phone, email, and chat support, to ensure that we can get help when we need it. Additionally, the platform has a comprehensive help center and knowledge base, including user guides, tutorials, and FAQs, which help us troubleshoot issues on our own. Cvent also provides training and support resources, including onboarding assistance, live training sessions, and webinars, which help us get the most out of the platform. Overall, Cvent appears to be committed to providing excellent customer support and resources to its users, which can help ensure a positive user experience and successful events.
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We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
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In-Person Training
Our on-site trainer was very knowledgeable in the product and gave us very important pointers on best practices and how to perform tasks in the simplest manner
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No answers on this topic
Online Training
It was all self-driven and I had to do a lot of searching around in the community to get answers.
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No answers on this topic
Implementation Rating
It would have been nice during implementation if we had received more pointers on how to organize our parked report folders, libraries, etc. to avoid the mess we find ourselves in today. If we had known ahead of time the limitations we could have planned better.
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No answers on this topic
Alternatives Considered
Honestly, Cvent Event Management's registration platform is superior. The logic, setup options are far better than what the companies above have to offer. The only downfall is that it is far more expensive, and sometimes isn't needed for the most basic of registration sites.
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We used to use Eventbrite to manage our events before we were switched into using Splash. It was much easier to use, had a consistent usability structure for creating events and getting users to sign up. While it wasn't as customizable in terms of the landing page or email design, it did the job without any issues. We didn't necessarily select to use Splash, but our event coordinators at Hubspot chose the platform for us! If we could go back, we would.
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Scalability
We use Cvent for many different clients and events. It's very easy to customize the experience for the event that you need
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No answers on this topic
Return on Investment
  • The Cvent suite of events has drastically reduced redundant work throughout our events department allowing us to streamline a lot of the registration/software aspects of our events and allow us to focus on other areas of our events that had previously been placed on the back burner.
  • Since Cvent Event Management is so widely use, many of our attendees, exhibitors and speakers are familiar with the platform so they are able to seamlessly operate within it for their needs with little to no learning curve.
  • We're able to pull more accurate and customized reports based on specific information we need with each event.
  • We able to offer our registrants a more customized experience with their registration and event platforms. This allows us to customize and innovate our events in new ways we previously hadn't been able to.
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  • Positive: We've now been able to track whether people who attend our events eventually become donors to our organization, which is HUGE for measuring event ROI and the time horizons for a donation.
  • Negative: Can't think of any negative impacts on our business objectives. It solves the problem it is designed for, and continues to improve.
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ScreenShots

Splash Screenshots

Screenshot of customized and on-brand event programs - from the first invitation to post-event follow-up.Screenshot of an example of a personalized email campaign built from on-brand templates. These can be scheduled to be sent to targeted lists.Screenshot of actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.Screenshot of the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier,  and Zoom.Screenshot of the real-time data and analytics that provide the insights to prove success and build better programs.Screenshot of Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.