The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Cat avg: 8.9
Top Performing Features
The software allows users to monitor, publish and respond via Twitter.
Cat avg: 8.9
The software allows users to monitor, publish and respond via Facebook.
Cat avg: 9.2
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Cat avg: 8.7
Worst Performing Features
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Cat avg: 7.6
Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Cat avg: 8.2
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Cat avg: 8.2
Socialware Features from Reviews
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
5-36%
Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Category average: 8.2
Publishing
Scheduling posts to various social media channels and profiles from one interface.
6.5-21%
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Audience targeting
Users can target posts to audience members based on geolocation and other demographics.
Category average: 7.8
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Category average: 8
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.2
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
5-39%
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8.2
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
5.3-32%
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.6
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8.3
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.8
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
9.2+5%
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.9
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.9
Reporting/analytics
5-40%
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 8.6
Account management
Users can manage access to multiple social media accounts.
8.3-1%
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.7