Features
Top Performing Features
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 8.6
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.6
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8.4
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.7
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.6
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8.4
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.7
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.8
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.9
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 9
Reporting/analytics
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 8.6
Real-time tracking
The tool tracks mentions and comments in real-time.
Category average: 8.5