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Smartvel

Score10 out of 10

1 Reviews and Ratings

What is Smartvel?

Smartvel is an AI-powered travel content solution that aims to enhance the customer journey and improve the overall travel experience. The product is designed for businesses of various sizes in the travel and tourism industry, including airlines, hotels, online travel agencies, cruise lines, and tourism boards. According to Smartvel, the product is used by professionals in travel agencies, the hospitality industry, airlines, online travel agencies (OTAs), tourism boards, finance and insurance companies, mobility companies, and food and beverage companies. With its range of features, Smartvel aims to empower businesses to provide personalized and engaging travel content to their customers.

Key Features

AI-Enriched Travel Content Solutions: Smartvel's AI-powered technology gathers, classifies, curates, and translates content from numerous websites, offering adaptable solutions that align with the brand identity of the company.

Destination Content: Smartvel provides expertly curated travel guides, trip planning tools, insider tips, and a comprehensive event calendar to deliver tailored recommendations based on customer needs. The content is customizable and can be seamlessly integrated into various digital platforms.

EntryDocs: Travel Requirements Made Easy: EntryDocs is a solution that offers an advisory hub with comprehensive information about travel requirements, including documents, visas, health information, and personalized requirements. Smartvel claims that this solution simplifies travel planning by providing accurate and centralized travel information from official global sources.

Experiential Content: A Live Calendar of the City: Smartvel's experiential content solution enables companies to share upcoming concerts, sporting events, exhibitions, festivals, and other experiences worldwide. The content is customizable and can be integrated into websites, apps, and other digital platforms.

Trip Planner: Smartvel's Trip Planner is an interactive tool that enables travelers to plan their trips by providing personalized recommendations for restaurants, must-visit locations, tours and activities, and a live local agenda. The vendor states that this tool enhances the customer experience by ensuring unforgettable experiences and helping travelers make the most of their stay.

Travel Tips: Smartvel offers essential Travel Tips to ensure successful trips. These tips cover various topics such as transportation options, currency, the best time to visit, safety recommendations, and destination highlights. The content is customizable and can be integrated into landing pages, emails, newsletters, blogs, and social media platforms.

Event Calendar: Smartvel's Event Calendar provides an up-to-date agenda of personalized events, including music festivals, art and cultural events, sports events, and local activities. The content is customizable and can be integrated into websites, apps, and other digital platforms, according to the vendor.

Data Utilization: Smartvel enables companies to leverage data to target offers and provide personalized services. By utilizing customer data, companies can tailor their offerings and provide relevant recommendations to enhance the customer experience, according to the vendor.

Customizable Content: Smartvel allows companies to customize the content to match their brand's style and cater to their audience's preferences. Companies can personalize the content categories and tags to tailor the travel experience to their customers' interests. The widgets and APIs provided by Smartvel can be seamlessly integrated into companies' websites and apps, offering a customized and branded experience, according to the vendor.

API Integration: According to Smartvel, the product's API allows companies to maximize its potential and leverage its technology to the fullest. Companies can easily integrate Smartvel's API within 24 hours, enabling convenient access to destination content and enhancing the customer journey.

Categories & Use Cases

Top Performing Features

  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

    Category average: 6.9

  • Content calendar

    Allows users to schedule and plan the creation and/or distribution of content.

    Category average: 7.6

  • Ideation

    Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

    Category average: 8.9

Areas for Improvement

  • Content automation

    Allows users to set up automated distribution, personalization and/or curation.

    Category average: 7.8

  • Closed-loop tracking and reporting

    Tracks the impact of content on the buyer’s/customer’s journey and ROI.

    Category average: 8.5

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 8.9

Smartvel

Use Cases and Deployment Scope

Initially bought in to help us keep up with the changes of covid rules me now helps us reduce inbound contacts by having our guests use Smartvel for their visa requirements. We were the first cruise company to use the system. It allowed us a certain level of automation installing the tool

Pros

  • Adaptable
  • Quick
  • Clear

Cons

  • Translator tool can always be improved
  • They have had to adapt the service so dilution could be an issue

Return on Investment

  • Reduced cost
  • Increased confidence

Other Software Used

Salesforce Commerce Cloud, OneTrust Privacy and Data Governance Cloud, Infinity