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Smartvel

Score10 out of 10

1 Reviews and Ratings

What is Smartvel?

Smartvel is an AI-powered travel content solution that aims to enhance the customer journey and improve the overall travel experience. The product is designed for businesses of various sizes in the travel and tourism industry, including airlines, hotels, online travel agencies, cruise lines, and tourism boards. According to Smartvel, the product is used by professionals in travel agencies, the hospitality industry, airlines, online travel agencies (OTAs), tourism boards, finance and insurance companies, mobility companies, and food and beverage companies. With its range of features, Smartvel aims to empower businesses to provide personalized and engaging travel content to their customers.

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Categories & Use Cases

Top Performing Features

  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

    Category average: 6.9

  • Content calendar

    Allows users to schedule and plan the creation and/or distribution of content.

    Category average: 7.6

  • Ideation

    Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

    Category average: 8.9

Areas for Improvement

  • Content automation

    Allows users to set up automated distribution, personalization and/or curation.

    Category average: 7.8

  • Closed-loop tracking and reporting

    Tracks the impact of content on the buyer’s/customer’s journey and ROI.

    Category average: 8.5

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 8.9

Smartvel

Use Cases and Deployment Scope

Initially bought in to help us keep up with the changes of covid rules me now helps us reduce inbound contacts by having our guests use Smartvel for their visa requirements. We were the first cruise company to use the system. It allowed us a certain level of automation installing the tool

Pros

  • Adaptable
  • Quick
  • Clear

Cons

  • Translator tool can always be improved
  • They have had to adapt the service so dilution could be an issue

Return on Investment

  • Reduced cost
  • Increased confidence

Other Software Used

Salesforce Commerce Cloud, OneTrust Privacy and Data Governance Cloud, Infinity