Just getting started out and SlickText has been great
Use Cases and Deployment Scope
We use SlickText to send renewal messages to our current association members. Based on the success we have had up to this point, We have plans to expand our use of the software but to this point it has just been for renewals, and those renewal campaigns have been quite successful.
Pros
- User friendly interface
- A good resource for making sure we maintain compliance with all the privacy policies
- The text-to-join feature looks awesome. That is the one we are hoping to get started soon.
Cons
- Easy to find resources for short codes
- The current automation is nice for beginners but it's not terribly sophisticated for experienced users
- Minimal integrations to this point but I'm sure more are on the way
Return on Investment
- We are receiving a click through rate anywhere between 12-20% on our renewal reminder texts
- Those people who click have a conversion rate of around 50% which is the best of any of the campaigns we run
- One negative could be if we start to use the tool for promotional texts then there may be a negative impact on the member experience. Need to use it in moderation
Usability
Alternatives Considered
HubSpot Marketing Hub, CanaryTEXT and Capterra
