Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Cat avg: 8.9
Top Performing Features
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Cat avg: 8.1
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Cat avg: 9.1
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Cat avg: 8.5
Worst Performing Features
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Cat avg: 8.1
Skyword Features from Reviews
Content Publishing
Features related to the organization and distribution of marketing content.
8.2-4%
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 9.1
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 8.1
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 8.1
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
8.50%
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Category average: 8.5
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 8.9
Skyword Features from the Vendor
Content Publishing
Vendor-contributedContent hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Content Reporting & Analytics
Vendor-contributedClosed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Content production analytics
Analytics around time and money spent for content production.
Page-level engagement analytics
Analytics around audience engagement with individual pages of content, for a granular look at content performance.
Additional Features
Vendor-contributedOriginal content creation
Global content marketing (platform translated in 14 languages)
Digital asset manager (DAM) built-in
Vetted, searchable network of freelance writers, influencers, photographers, and videographers
Pitch proposal and assignment functionality
Video management tool with time-stamped commenting
Customizable content templates