#1 most frequent
United States of America
62.3%505 installations of 810
What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Categories & Use Cases
Videos
Top Performing Features
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 6.4
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Category average: 7.7
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 6.6
Areas for Improvement
DSP integration
Integration with DSP platforms for ad buying
Category average: 7.5
Ad display and retargeting segmentation
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Category average: 6.7
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7
Who Buys & Uses Skai
#2 most frequent
India
10.5%85 installations of 810
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
5.1%41 installations of 810
Top Automation Search Management Campaign Software
Use Cases and Deployment Scope
Multiple account management and analysis. [Skai] Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through [Skai] Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes.
Pros
- Cross-account weekly performance comparison report
- Mirroring feature for changes on existing campaigns
- Native Bidding Strategies
- Audit and Alerts
Cons
- Need more automated applied changes.
- Has to provide with more conditions and criteria on the audit tool.
- Hierarchy could be a bit confusing.
Return on Investment
- Reduced Management time per account
- Increase account management ratio
- Allowed for capacity availability
Alternatives Considered
Opteo and Acquisio
Great experience
Use Cases and Deployment Scope
It helps me to manage multi publishers campaigns in single place
Pros
- Managing campaigns
- Improve my campaigns
- The system works fast
Cons
- Support full RSA
- Create manual insights in inaight panel
- Supply more insights such as smart tags and insight panel
Return on Investment
- Raised the revenue
- Decrease the manual error
- Allowed to created some automated actions
Usability
Skai i.e. Kenshoo, Delivers Strong Ecomm Help
Use Cases and Deployment Scope
We use Skai to manage the Ecomm and Search at our agency. It helps us to organize our accounts, launch new campaigns, make optimizations and conduct reporting. It helps us with algorithmic bidding as well, not to invest so much time in manual optimizations.
Pros
- Algorithmic Bidding
- Automated Actions
- Bulk Optimizations
- Account Overview and Quick Analysis
Cons
- Making the use cases easier to understand
- Ecomm ad scheduling, confusing application
- Easy keyword additions from Search Query tab
Return on Investment
- Helped to control ROI
- Has limited volume at times
- Improved ROI compared to previous levels
Alternatives Considered
Marin Software
Kenshoo - Solid Platform!
Pros
- Consolidated reporting
- Asset management
- Optimizations across platforms
Cons
- The UI is stale
- Some important settings are buried and hard to find
- Platform can sometimes be sluggish depending on the amount of data it needs to access
- Reports do not automatically download and require a manual intervention
Return on Investment
- Improved performance against KPIs
- Improved internal efficiences
- Reduced media spend
Usability
Kenshoo Infinity Suite review
Pros
- Integration with amazon
- Integration with pinterest
- Clean UI
Cons
- Can be slow.
- Layout not as clear as traditional engines.
- DoubleClick offers easier integration with [search] engines.
Return on Investment
- Ability to manage multiple external campaigns from one source has saved time.
- Reports are easier to generate for many campaigns in different [search] engines.
- Fee is lower than some competitors.
Alternatives Considered
DoubleClick and Marin Software
