TrustRadius Insights for Skai are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Bid Optimization: Many reviewers have found Kenshoo Search's bid policies to be highly beneficial. They appreciate the ease and automation of bid optimization, which has saved them time and effort. The wide range of bid policies available caters to different campaign goals, providing flexibility for users to select the most suitable policy for their campaigns and accounts.
Reporting Capabilities: Reviewers are impressed with Kenshoo Search's reporting capabilities. They specifically mention the large selection of reporting templates that can be easily exported to Microsoft Excel. The dashboard reporting with customizable widgets is praised for its convenience and value in tracking and analyzing campaign performance.
Bulk Optimizations: Users highly value Kenshoo Search's Desktop Editor tool, which enables bulk optimizations that are both easy and time-efficient. This tool provides a significant resource win for users and their teams, allowing them to make bulk changes quickly and efficiently, effectively managing their campaigns.
Kenshoo is being used across the paid search department by about a dozen people. We use to manage 250+ small, geo specific accounts.
Pros
Kenshoo will provide monthly trainings. This will address current issues and training gaps. It takes place via webex.
Kenshoo has a support ticket center to answer support questions.
Kenshoo did come to our company to help us through the certification process.
Cons
Kenshoo's budget management tool is not designed for small monthly budgets in competitive areas. The daily budget with adjust itself to be greater than your highest CPCs. If your bids are high with a small budget, it will over pace every month.
If your bids are higher than your daily budget you are not able to make bulk changes using their tools. If you try, it will kick back the upload with errors, and it will not be completed. This is another example of why their tools are not designed for high bid clients with smaller budgets.
We had several issues with turn over of account managers. Our first account manger was not well trained and provided bad advice/information. Due to the improper training, we incorrectly setup countless accounts. It was not until we received a new account manager were these issues addressed.
Likelihood to Recommend
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
VU
Verified User
Manager in Marketing (Internet company, 11-50 employees)
Kenshoo Search is being used by our marketing team. Specifically, our Search Marketing Analyst uses it on a daily basis for campaign management, bid optimization, data analysis and reporting, etc. Our CMO and VP of Marketing also use it periodically to view data at a high level via the dashboard reports. Kenshoo Search helps automate bid optimization which allows our marketing team to spend more time on strategic planning. Also, I personally love its attribution model feature, which allows me to choose from 5 different models and analyze the differences in conversion data depending on the model (example: weighted first-click vs. weighted last-click).
Pros
Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Cons
Kenshoo could make more of an effort to offer strategic guidance for our specific account. It would be helpful to receive data analyses from Kenshoo-specific reports and account recommendations based off key learnings. I don't always have the bandwidth to do this myself. This is a weakness of the overall business and not the Kenshoo Search tool.
Kenshoo Search doesn't make adding ad group level negative keywords as easy as I'd like it to be. If you have lots of ad groups within your campaigns, this can be a tedious task.
Kenshoo Search can provide great campaign-level bid policies, but if you have many campaigns and need to make edits to your campaign-level policies, this can be a tedious task.
Likelihood to Recommend
Kenshoo Search may not be appropriate if you don't spend much on search engine marketing. It also may not be appropriate if you don't care about tracking conversions and are only concerned with increasing awareness. Or, if you care about tracking conversions but don't expect to capture many, Kenshoo Search may not be necessary.
