Great Platform with some Weaknesses
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
This is used by our whole department as our ad server. This allows us to track all of our media buys as well as monitor viewability and verification.
Pros
- Implementation of creative. Sizmek allows for the creative shop to build directly in the platform which comes in handy more often than not
- Verification suite is easy to use and gather insights.
- Customer support. Any time I need anything, there's always someone there to help.
Cons
- Some of the reports take a long time to pull; could be quicker
- Occasionally there are issues when setting up new media plans - placements not sticking, etc.
- Wish that the search functionality was better