Sizmek Ad Suite (discontinued) Reviews & Insights

This is used by our whole department as our ad server. This allows us to track all of our media buys as well as monitor viewability and verification.

As a creative, I use Sizmek to upload all assets that the publishers use. After the creative process is done, we upload HTML5 ready and Rich Media Enabled Ads that are then tagged and sent to the publishers. In addition, we use Sizmek to track conversions, conversion revenue and basic metrics include clicks, impressions, CTR etc. for our campaigns. Our clients are usually direct response based, so being able to create and add pixels and track results with assurance is very important.

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.

As an ad server, it is used by ad ops in order to track marketing campaigns, implement 3rd party tracking pixels and to track users behaviors on the website. By marketers in order to monitor the marketing initiatives.

If you need a prompt support for any kind of issue, those guys really rock. I opened tickets on Friday evening getting things fixed in less than an hour. That's a critical point for demanding clients. The main weaknesses in my opinion are the user interface that is not so user friendly and the integration with Google products. This is in place but, mainly due to Google's walled garden, the environment is not so efficient.

It was used as an ad server by department--I was on the BMW/MINI team that used it. It helps consolidate creative by placement (easy to view creative in the server) and there's good customer service support.

Sizmek was being used by our marketing department as an ad server. Sizmek allowed us to properly attribute conversions to correct channels and prevented us from double counting those conversions.

I think Sizmek is a great option for companies in need of an ad server but not a great option for a trading desk.

We use an ad ops team but also have our digital planners use as well. It allows us to track our digital. Campaigns

Sizmek should be used in all digital campaigns whether to track click tags or in depth campaigns. Use of the P2C tools and other reporting makes this a must have tool for any digital campaign manager

Sizmek is being used by my department as well as the entire organization. As a full service advertising agency, our organization utilizes Sizmek for building digital creative, hosting assets for 3rd party ad serving, facilitating ad tag operations, and having the ability to track and report out on media performance all in one place.

Sizmek provides all of the needs to fully build out a standard media campaign. From setting up all placement parameters, to uploading static banners, to trafficking ad tags, Sizmek makes things very seamless
If a campaign becomes more intricate such as including video or building rich media, Sizmek does not offer the best tools and ease of use as some competitors

Currently, we use Sizmek for all of our reporting and its only used within our department.

When we need to get real time results on reporting, "Campaign Monitor" is a great tool to have. Setting and sharing reports are also a huge plus. It keeps teams in the loop of what partners are seeing no matter which individual setup the reports to send to partners. Another big plus is how seamless Sizmek is with Prisma.

I've previously used Sizmek as our ad server, RFP/Proposal process manager, and reporting tool. Sizmek created a seamless transition from one step to the next, is user friendly, and dynamic to allow the user to do whatever they need. I love Sizmek.

Sizmek overall is my favorite ad server, media tool, and reporting interface. I'd recommend Sizmek for anyone.