Reflektion is the GOAT of Product Recommendation Engines
Use Cases and Deployment Scope
We are currently switching from another vendor to Reflektion and are using Reflektion to provide product recommendations across our sites. Many departments are involved in this, but our operations team handles the bulk of the work managing the recommendations set up in the backend. We were looking to switch to a new tool that offered more accurate and customizable product recommendations for our customers.
Pros
- Reflektion is able to offer recommendations specific to each customer that views our site. We have found that this greatly increases conversion rate compared to other recommendations engines we have used.
- The Reflektion dashboard is very straightforward and easy to use. We had to train a team that was used to working with a different product and found it very easy to get them all up to speed with using Reflektion.
- During the implementation process, we worked very closely with the Reflektion dev team. They were incredibly helpful in making the deployment go as smoothly as possible.
Cons
- While I mentioned that training our team in using the Reflektion dashboard was quite pain free, the dashboard can get a little overwhelming to a first time user. There are a lot of options and customization features available that can be intimidating at first.
- There isn't really too much for us to criticize with Reflektion. As I said, we switched from another product to Reflektion and so far have had almost no issues. When they do come up, the Reflektion team has been very helpful.
Likelihood to Recommend
Reflektion is very well suited for ecommerce sites that are looking to provide their customers meaningful product recommendations tailored to their specific user experience on our site. We are also beginning to use Reflektion for search results. If you find that your customer base uses your search bar or is having issues with their search experience, Reflektion offers a great auto complete search results feature.
We have a sister site that only offers a small catalog of products and we do no use the auto search results feature on this site. If your company has a small catalog the search results tool may not be as effective. I cannot think of a scenario in which an ecommerce site would not find it helpful to provide customized product recommendations to their customers.
