Singular Reviews and Ratings

Rating: 8.1 out of 10

Score

8.1 out of 10

Community insights

TrustRadius Insights for Singular are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy to Use: Users find the product fairly easy to navigate once they are familiar with it. They mention that once they know their way around, it becomes simple to use and save reports, making their workflow more efficient.

Solid Analytics Feature: The analytics feature receives praise for its reliability. Although some users mention that the data can be slow to load, they appreciate that all the necessary data is available and ready to use. Additionally, the visualizations are mentioned as being easy to read and understand, allowing users to gain valuable insights from their data.

Excellent Customer Service: Customer service is highly regarded by users, with some even describing it as amazing and excellent. They appreciate the support provided by the team in resolving any issues or answering questions promptly and effectively.

Reviews

4 Reviews

Looking for an MMP? Why not try Singular?

Rating: 8 out of 10

Incentivized

May 1, 2024

Use Cases and Deployment Scope

We're an agency that uses Singular products as part of the suite that our clients have purchased. We use Singular to measure attribution of different media sources, both in web and app ecosystems. Singular is great to measure attribution across OS with a powerful reporting section. It is also very granular the way that it can share permissions.

Pros

Attribution
Presenting cohort results
Reporting

Cons

UX Platform design
Working with multiple apps across clients

Likelihood to Recommend

It is very well suited when measuring attribution across sources, and having a dashboard with all cost, attribution and data in one single place. They have a very good cost integration section. Where you can ingest multiple spend/cost sources. So you have the whole picture. The UX could be a little bit easier to use

Verified User

Engineer in Product Management (201-500 employees)

Vetted Review

4 years of experience

Singular is the key for better control over your marketing spending

Rating: 9 out of 10

Incentivized

February 4, 2020

Use Cases and Deployment Scope

We've been using Singular's Analytics tool for the past 3 years, and it's an integral part of our day to day in DGN.

All managerial levels use it, from UA managers to C-level executives and on multiple departments (Finance, Marketing & Analytics).

With a click of a button, we can get an aggregated yet detailed report about our full media cost breakdown with a granular capability to even build optimization reports. Also, using their API implementation we're able to connect all media partners' pre-install metrics directly to our BI dashboards. Singular saves us hours of manual report building every day.

Pros

Building granular reports super quick.
Data integrity.

Cons

Can't connect pre and post install to all granularity levels.
Creative reports aren't good enough.

Likelihood to Recommend

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend.

Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

Amos Adler

Director of Marketing in Marketing at DGN Games (51-200 employees)

Vetted Review

3 years of experience

View profile

Singular (formerly Apsalar) for Digital Marketing Campaign tracking

Rating: 8 out of 10

Incentivized

January 24, 2020

Use Cases and Deployment Scope

The Growth team of our uses Singular (formerly Apsalar) as a Mobile Measurement Partner. Singular (formerly Apsalar) is used as an attribution tool to tag install and other in funnel events to campaign source and campaign name, which has driven that event. The other thing which Singular (formerly Apsalar) is used for is to send the event postbacks to the partner with whom we run digital marketing campaigns.

Pros

Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
Tracking the user journey right from the click to purchase.

Cons

Improve the data accuracy and data tracking.
Make the postback report process flawless and error-free.

Likelihood to Recommend

If you are looking forward to tracking the conversions, installs, and all the events involved in the funnel from your digital marketing campaigns, Singular (formerly Apsalar) is the best tool that can be used. Singular (formerly Apsalar) provides flawless and smooth tracking of campaign performance. Singular (formerly Apsalar is best suited for businesses that are looking forward to spending heavy on digital marketing.

Verified User

Project Manager in Marketing (10,001+ employees)

Vetted Review

1 year of experience

Singular provides a powerful combination of reporting automation and mobile attribution, critical for most marketers.

Rating: 9 out of 10

Incentivized

April 5, 2019

Use Cases and Deployment Scope

I brought in Singular as a solution to automate our manual reporting process and reduce errors in our existing system. We previously directly integrated APIs and manually pivoted CSV reports and UI logins, but moved to Singular to streamline these efforts. Singular was primarily used by our performance marketing department.

Pros

Reporting automation: that reporting is not standardized across vendors is one of the biggest challenges in the mobile marketing ecosystem.
Data audit and monitoring: Singular would check for any discrepancies and gaps in our data to ensure that nothing is broken.
Creative reporting and analysis: it is challenging to get creative reporting across channels.

Cons

Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
Ability to toggle advanced attribution models: first-last touch, time decay, etc.
Comprehensive deep linking solution (similar to Branch).

Likelihood to Recommend

Singular is well suited for handling substantial budgets with many manual components. For example, running a budget of > $1M per month across more than ten different advertising channels. Singular is also well suited to handle reporting from various platforms and map spend to the appropriate destination (iOS, Android, Web). Singular is more appropriate with app-centric and cross-platform businesses and is less appropriate for pure-play web advertisers.

Verified User

Director in Marketing (501-1000 employees)

Vetted Review

4 years of experience

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