Simplify360

Score7.8 out of 10

15 Reviews and Ratings

What is Simplify360?

Simplify360 is a Social Business Intelligence company headquartered in Carrollton, Texas with global clients & operations. Simplify360 is an integrated enterprise solutions provider; offering Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. Simplify360 operates directly or through partners in the US, Malaysia, Korea, Brazil and the Netherlands to name a few. The company’s products and services are sold in over 100 countries.

Categories & Use Cases

Sneh Sharma

Director - Digital Marketing in Marketing at Webenza (11-50 employees employees)

Pros

The overall coverage of the websites of Simplify360 is any day more extensive and better than the rest.
Quality and Quantity of conversations when compared to other tools are much greater.
Simplify360 closes the loop on everything. You don't have to come out of the tool to do anything; listening, monitoring, responding, and reporting.

Cons

I will like to see some improvement in the intuitiveness of the system. There are some great features hidden behind the curtains.

Return on Investment

It automated our digital research.
Social media management and analytics for our clients became cake walk.

Nishad Ramachandran

Vice President in Marketing at Hansa Cequity (51-200 employees employees)

Pros

ORM and social media analytics is evolving rapidly. And in the nearly 2 years that we have been using Simplify 360, we have seen a complete transformation in the product. We have witnessed waves of improvement quarter after quarter.
The key reason why we chose Simplify 360 was our ability to work closely with the Senior management at the company, from the founders, to the CEO and CTO, we have direct access to all of them and, unlike other products we have used in the past, we are able to get real-time support and answers to any question we may have...
We have also been able to make suggestions and give ideas to the Simplify 360 team and many of these ideas have been accepted and implemented into the product, which is very encouraging for an enterprise level tool.

Cons

Better semantic parsing and sentiment analysis, real-time mobile alerts...
Social media campaign management features.

Return on Investment

Real-time customer service.
Real-time lead generation.

Tom Ski (Social Media Marketing Specialist)

Executive Vice President in Social Media at Be Wisdom (1-10 employees employees)

Pros

BeFirst publishes to multiple social channels for clients. The publishing module makes publishing very easy and effective.
Workflow allows our team to handle customer service requests and brand management issues very quickly to maintain a company's reputation.
The ease of set up in the listening module, makes brand reputation very effective.
The platform does offer platform provide sentiment analysis, and it works great. The team has found that is very easy to keep up conversations and answer customer for clients or forward the infomation to said client.

Cons

I would like to see Simplify 360 add analytic tracking function for custom URLs.

Return on Investment

Better Customer Service reponse time.
Simplify 360 has increased our team's efficiency. While increasing ROI for our clients.

KANKIPATI KISHORE

Supervisor Digital in Social Media at MAA Communications Bozell Ltd. (1-10 employees employees)

Pros

Market Research.
Online Reputation Management.
Lead Generation.

Cons

Business Vertical-wise dashboards will help.
System may have standard sets of persona based dashboards.
Google Plus profile analytics is missing.

Return on Investment

Huge time savings on building weekly and monthly campaign performance reports.
Time decreased by almost 80% :)

Robin Banerjee

Co Founder in Product Management at TBG Commercial Trading Pvt Ltd. (1-10 employees employees)

Pros

Great and interactive UI; easy to set-up profile
seamless flow in monitoring, engagement and campaign analytics
Very powerful Twitter and FAcebook Insights

Cons

I would make the product minimal; it looks like a big beast.
Mobile apps missing.
System needs more business vertical wise dashboards

Return on Investment

Amazing auditing with social profiling; hiring efficiency has increased by over 80%.
Lead generation is efficient marginally; massive improvement in online brand health.