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Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

Programmatic Advertising

Advertising Software Solutions