Order processing
Includes tools or integrations for order processing.
Cat avg: 8.2
Top Performing Features
eCommerce security
Security measures are in place to prevent a breach of sensitive payment information.
Cat avg: 8.2
Product catalog & listings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
Cat avg: 8.4
Promotions & discounts
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
Cat avg: 7.7
Worst Performing Features
Multi-site management
Administrators can manage multiple storefronts or websites under one umbrella.
Cat avg: 8.1
SEO
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Cat avg: 7.7
Shipping
Includes tools or integrations for order fulfillment of physical products.
Cat avg: 7.8
Shopify Features from Reviews
Online Storefront
Features for creating an online storefront with a browse-able product catalog.
8.7+10%
Product catalog & listings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
Category average: 8.4
Product management
Product catalog can be easily updated.
Category average: 8.1
Bulk product upload
Admins can upload products in bulk using spreadsheets.
Category average: 7.5
Branding
Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)
Category average: 7.7
Mobile storefront
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
Category average: 7.9
Product variations
Products with variations or configurable options are easy to list and easy to browse.
Category average: 8.1
Website integration
Integrates with an existing company website or blog.
Category average: 8.2
Visual customization
Users can customize the look & feel of the storefront; storefront is visually attractive.
Category average: 7.8
CMS
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.
Category average: 7.3
Online Shopping Cart
Features that facilitate the collection of items so that customers can purchase them as a group.
7.9+1%
Abandoned cart recovery
Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.
Category average: 7.6
Checkout user experience
Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.
Category average: 8
Online Payment System
Features related to processing online payment for eCommerce purchases.
9.6+17%
eCommerce security
Security measures are in place to prevent a breach of sensitive payment information.
Category average: 8.2
eCommerce Marketing
Features related to marketing for eCommerce websites
8.4+12%
Promotions & discounts
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
Category average: 7.7
Personalized recommendations
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
Category average: 7
SEO
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.7
eCommerce Business Management
Features related to business management and administration of eCommerce operations
8.2+3%
Multi-site management
Administrators can manage multiple storefronts or websites under one umbrella.
Category average: 8.1
Order processing
Includes tools or integrations for order processing.
Category average: 8.2
Inventory management
Includes tools or integrations for managing inventory.
Category average: 7.8
Shipping
Includes tools or integrations for order fulfillment of physical products.
Category average: 7.8
Custom functionality
Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.
Category average: 7.9
Shopify Features from the Vendor
Online Storefront
Vendor-contributedProduct catalog & listings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
Product management
Product catalog can be easily updated.
Bulk product upload
Admins can upload products in bulk using spreadsheets.
Branding
Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)
Search & filter
Visitors can easily search for products and filter products based on criteria like type, size, color, etc.
Mobile storefront
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
Product variations
Products with variations or configurable options are easy to list and easy to browse.
Subscriptions & downloads
Accommodates intangible “softgood” products like subscriptions, downloads, and free trials.
Website integration
Integrates with an existing company website or blog.
Visual customization
Users can customize the look & feel of the storefront; storefront is visually attractive.
CMS
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.
Online Shopping Cart
Vendor-contributedAbandoned cart recovery
Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.
Tax calculator
Shopping cart calculates tax and may also process tax or integrate to 3rd party tax handling solutions.
Shipping calculator
Shopping cart calculates and displays cost of shipping or shipping estimates.
Integration with Amazon
Syncs product catalog to Amazon; customers can find, collect and purchase products on Amazon.
Integration with eBay
Syncs product catalog to eBay; customers can find, collect, and purchase products on eBay.
Checkout user experience
Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.
Online Payment System
Vendor-contributedPayPal integration
Integrates with PayPal’s online payment system.
Returns & refunds
Includes tools for managing product returns, exchanges, and refunds.
Single-click checkout
Returning customers can checkout, using their registered payment and shipping information, with one click.
eCommerce security
Security measures are in place to prevent a breach of sensitive payment information.
eCommerce Marketing
Vendor-contributedPromotions & discounts
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
SEO
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Product reviews
Allows customers to post ratings and reviews for individual products.
Social commerce integration
Integrates with social media to allow customers to share products, shop for products, and view ads within their social media networks.
Customer registration
Customers can register for an account with their email address, saving their contact, shipping and payment information.
eCommerce Business Management
Vendor-contributedOrder processing
Includes tools or integrations for order processing.
Inventory management
Includes tools or integrations for managing inventory.
Shipping
Includes tools or integrations for order fulfillment of physical products.
Custom functionality
Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.