SEOTesting.com

SEOTesting is an online SEO testing and reporting tool to improve on Google Search Console data. It is used to run SEO experiments and provides pre-built reports to track performance, identify trends, and optimize websites.

SEO Testing Features

SEOTesting offers two types of SEO experiments:

• Time-Based Tests
• SEO Split Tests

Time-Based Testing for changes to a page, a group of pages, or a URL with a comparison of performance before and after the change. SEOTesting analyzes the results and shows whether rankings, traffic, and engagement improved.

SEO Split Testing tests changes across two groups: a control group and a test group. SEOTesting tracks performance for both and displays if the changes had a positive or negative impact before rolling them out sitewide.

Backdated Testing is also available. If historical Google Search Console data is available, it can be used set up past tests to analyze previous SEO changes.

Time-Saving SEO Tools

SEOTesting includes additional tools to streamline SEO management:

• Site Changelog – Tracks all changes made to a website, automatically adding annotations and test results. This makes it easy to see what was changed and when.
• Annotations – Used to mark key events (e.g., site migrations, template updates) on Google Search Console data. This helps track whether these changes had an impact on rankings.
• Content Groups – Used to monitor the performance of specific site sections by grouping related URLs or queries.
  
  

SEOTesting also includes pre-built reports that simplify data analysis and make Google Search Console data more actionable. These reports include:

• Winners & Losers Reports – Identifies the pages and queries that gained or lost the most clicks over the past week.
• All Pages & All Queries Reports – Displays all Google Search Console data in one place, saving time compared to using GSC directly.
• Compare Pages Report – Useful for assessing the impact of Google algorithm updates by comparing page performance over different time periods.
• End of Month Report – Tracks month-over-month and year-over-year performance, making it ideal for agencies and consultants reporting to clients.
• Brand vs Non-Brand Report – Separates branded and non-branded search traffic, helping measure the impact of PR and brand awareness efforts.

With its testing, reporting, and automation features, SEOTesting is a tool for SEOs, agencies, and businesses looking to make data-driven decisions based on real performance insights.