This product overview is based on a synthesis of 5 recent reviews analyzing software regularly used alongside Semrush and reviewer likelihood to recommend those tools. The review sample size is small, so findings should be considered directional. Semrush appears to be used in conjunction with other SEO and design tools. Specifically, Canva and Screaming Frog SEO Spider were each mentioned by two reviewers. The reviewers mentioning these tools leaned towards recommending them, suggesting positive experiences with these complementary tools, but the small sample size warrants caution in generalizing this sentiment.

Pros

Integration with Canva for design workflows
Compatibility with Screaming Frog SEO Spider for in-depth site analysis

Cons

Limited data points for definitive conclusions

Why it matters:

Screaming Frog SEO Spider was mentioned by 2 of the 5 reviewers. These reviewers did not elaborate on their reasons for using the tool but included it in a list of other recommended software.

“Screaming Frog SEO Spider”

Why it matters:

Canva was mentioned by 2 of the 5 reviewers alongside other software they regularly use. Like Screaming Frog, the reviewers did not provide specific reasons for their usage or recommendations.

“TechSmith Capture, Camtasia, Canva”

Reviews

154 Reviews

Semrush - A very important tool for your SEO suite

Rating: 8 out of 10

Incentivized

April 30, 2025

Use Cases and Deployment Scope

Semrush helps us with keyword identification and competition analysis and also understanding the keyword ranking of our website. It helps us a lot in understanding the current situation and how we can modify it to rank better and also it gives us a backlink analysis also which helps us our backlinks gaps

Pros

Keyword analysis
Backlink analysis
Rank tracker

Cons

Keyword Tracking
Rank Tracker
Keyword identifier

Likelihood to Recommend

Semrush is an all in one SEO suite which helps from keyword identification to keyword rank tracker, it also helps us in identifying the issues on the site with help of website auditor and even help us track our competitors on the keywords they are ranking so we can start ranking on them also.

Verified User

Vice-President in Product Management (11-50 employees)

Vetted Review

5 years of experience

Industry Leader SEO Tool

Rating: 6 out of 10

Incentivized

April 30, 2025

Use Cases and Deployment Scope

Primarily for keyword analysis and selection. I do keyword research, assess the competitiveness of a particular keyword and then select those which I will pursue.

Pros

Keyword isnights
Competitor keyword analysis
Visual/graphic representations of keyword data
Easy to use interface

Cons

Pricing is my only stumbling block with this product...

Likelihood to Recommend

It's a great product but your business needs to have the budget to sustain it. Personally as a solopreneur, I have had to opt for a cheaper option as I feel the pricing makes it uncompetitive for a lean operation. So I would say perfect for corporates or established businesses, maybe cost prohibitive for a smaller bootstrapped operation

Tara Saxon

Founder in Professional Services at Tara Saxon - Certified Money Coach (1-10 employees)

Vetted Review

2 years of experience

View profile

Semrush continues to deliver and responds to market changes

Rating: 10 out of 10

Incentivized

November 26, 2024

Use Cases and Deployment Scope

Market research and analysis from keyword research and AIO analysis to competitive positioning and share of voice. Having an industry tool that maintains a strong collection of data is important as well as the consistent product development as needs change along with industry shifts and the introduction of AI search.

Pros

Simple interface for finding and comparing data
Providing a large dataset for review that's current
Spanning SEO and PPC channels for market research

Cons

Providing different views for marketers based on verticals
Adding to the AI suggestions in a useful way
Clearly identifying tasks to improve results into an action list

Likelihood to Recommend

Semrush provides a lot of data based on industry norms and provides the ability to export the data for further manipulation. The data is sometimes hard to manipulate within the interface and isn't always intuitive for marketers earlier in their career. Providing some guidance as to actions that can be taken would be valuable.

Verified User

Manager in Marketing (10,001+ employees)

Vetted Review

10 years of experience

The most reliable tool for SEO and SEM

Rating: 10 out of 10

Incentivized

November 25, 2024

Use Cases and Deployment Scope

We use Semrush to identify what keywords to rank on, what keywords are our competitors ranking on, what to do to improve our SEO and SEM practices, track website traffic coming across sources (including from backlinks) and how to further improve them. The business problem it serves is it enables us to work our pages and content to be SEO-optimized.

Pros

Semrush Tracked Organic Keywords Weekly Overview - automated report is fantastic
Good brand value, recognition and thus many keywords we can bid on
It has acquired and is acquiring lot of media houses and thus provides SEO training and content also which is used as best practice

Cons

Pricing and licensing features
Better integration with existing sales and marketing tech stack
More AI embedded to tell us what is not working and what will work

Likelihood to Recommend

Semrush is well suited for a mid-market organization or even a SMB with a good marketing budget and does not want to rely only on outbound but also on inbound to scale their website and content. It may be less suited for organizations that are startups, have limited budget or dont need to optimize their website yet for better reach.

Verified User

Director in Marketing (501-1000 employees)

Vetted Review

3 years of experience

An SEO tool you will never be disappointed with

Rating: 8 out of 10

Incentivized

November 22, 2024

Use Cases and Deployment Scope

Semrush was instrumental when we moved a large site over to a new domain. It provided us critical information on the health of our site during that process. It also allowed us to optimize our content to rank higher on search engines. SemRush is very comprehensive and packed with great tools that sets you up for future improvements on your site.

Pros

Key word research
Competitive analysis
On page SEO

Cons

Tutorials and knowledge base
Back link audits
Customer Service

Likelihood to Recommend

I think Semrush is great for midsize companies. It is pricey tool for smaller businesses so make sure it’s something you will get a full use out of by starting up the free version.

Verified User

Employee in Information Technology (51-200 employees)

Vetted Review

3 years of experience

Solid SEO solution

Rating: 7 out of 10

September 2, 2024

Use Cases and Deployment Scope

I have been using Semrush for several years now, primarily for SEO, anything from keyword and topical research, backlink analysis, competitor analysis and more.

Pros

Keyword research
Backlink analytics
Easy data export
Rank tracking

Cons

Better usability when switching across modules
More transparent pricing
More filters in their backlink analytics module

Likelihood to Recommend

It's definitely well suited for anyone needing an all-in-one search marketing software, and it kind of became the industry standard for that purpose. However, I see most SEO pros choosing Ahrefs and more junior people or generalists choosing Semrush. Personally, I am comfortable with both software, have a preference for Ahrefs, but Semrush is for sure a good alternative.

Verified User

Team Lead in Marketing (11-50 employees)

Vetted Review

6 years of experience

Powerful Insights for Strategic Digital Campaigns

Rating: 9 out of 10

November 13, 2023

Use Cases and Deployment Scope

Semrush provides a comprehensive suite for SEO and digital marketing analysis. I particularly appreciate its intent-based keyword research option, enabling users to align content strategy with specific user intents. With robust analytics and competitor insights, it's a powerful tool for enhancing online visibility. Its user-friendly interface makes it accessible for both beginners and seasoned marketers. Highly recommended for strategic digital campaigns.

Pros

Keywords Research
Backlinks Analysis
Pillar topic research

Cons

Local Grid
Accurate Position Tracking

Likelihood to Recommend

Semrush excels in aiding competitive analysis, enabling businesses to understand their market positioning and identify strategic opportunities. It proves valuable for optimizing content strategies based on user intent, enhancing overall SEO performance. However, it may be less appropriate for businesses with limited digital marketing budgets, as its premium features may not be cost-effective for smaller scale operations.

Verified User

Account Manager in Research & Development (51-200 employees)

Vetted Review

4 years of experience

Our Go-To Marketing Tool

Rating: 10 out of 10

September 29, 2022

Use Cases and Deployment Scope

Semrush is used by both our Marketing team and our Editorial team. Reviewed's Marketing team uses Semrush for paid and earned marketing research, competitive analysis, and tracking performance. Our Editorial team uses multiple research and writing tools that help them make decisions about SEO.

Pros

Competitor Reporting
Keyword Research
Ranking Tracking

Cons

The trend graph in the Keyword Magic report is confusing and should stay static (showing in Jan-Dec order no matter what the month currently is)
Most of the data is a day delayed. That seems to be more related to Semrush data sources than anything else
Excited about the Top Stories tracking feature, but it's not without its errors. Looking forward to improvements there

Likelihood to Recommend

Semrush is a great general Marketing tool with a strong focus on SEO and Content Marketing.

Melissa D. Cooper, MBA

Senior Director Of Marketing in Marketing at Reviewed, part of the USA TODAY Network (51-200 employees)

Vetted Review

2 years of experience

View profile

One of the best SEO tools allied with digital marketing agencies

Rating: 10 out of 10

Incentivized

July 4, 2022

Use Cases and Deployment Scope

Semrush is the ally SEO tool for any digital marketing agency. It unifies in a single platform the main SEO and Local SEO indicators. It allows day-to-day monitoring of the positions in the Google SERP considering the organic competitors. This is the basis of the reports sent to the clients of the SEO projects.

Pros

Make SEO reports quickly
Daily Google SERP SEO Alerts
Organic investigation of the competition

Cons

Reports of SERP's only of Local SEO
Checking local files for all countries
Improve reports On Page SEO Checker

Likelihood to Recommend

Adequate: SEO consulting, SEO and SERP reports, reports with main KPI's Appropriate: Support local SEO projects. Support in SEO copywriting (it has it's own tool, but isn't good).

Ivan Briceño

CEO (Chief Executive Officer) in Marketing at 2IM Marketing (11-50 employees)

Vetted Review

6 years of experience

Verified on LinkedIn

Make fantastic advertising keywords.

Rating: 8 out of 10

June 3, 2022

Use Cases and Deployment Scope

We utilize Semrush for keyword research, competitive analysis, backlink audits, organic position tracking, and prospecting sites with digital PR potential. This implies that Semrush saves us time by providing us with all of the information we require for our daily tasks. It'd be as if we were working with our eyes closed if we didn't have it.

Pros

Keyword research
Backlink analytics
Technical site audit

Likelihood to Recommend

We utilize Semrush to do health checks on our own and on our clients' websites. This tells us how our sites rank for certain keywords and where we may make improvements to our site's SEO. It's also how we come up with keywords for sponsored advertising. These features alone are worth the price of the membership.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

1 year of experience

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